Go Get Em Tiger

Go Get Em Tiger, commonly abbreviated as GGET, was established in Los Angeles in 2013 by Kyle Glanville and Charles Babinski. Both founders brought significant industry expertise to the venture, having previously earned titles as United States Barista Champions. The brand emerged from their earlier collaboration, G&B Coffee, which gained critical acclaim for its high-level multi-roaster service. The founders sought to create a coffee company that functioned as a community fixture in Los Angeles, prioritizing hospitality and accessibility over the austere or exclusionary atmosphere sometimes associated with specialty coffee.

For the first several years of its operation, GGET functioned exclusively as a multi-roaster, curating and serving coffees from various producers to maintain a high standard of quality. This period allowed the founders to refine their retail philosophy and build a loyal customer base across multiple Los Angeles locations. The company’s growth was not without challenges; the founders have documented the early financial struggles of the business, noting that they relied on private investments from friends, family, and customers to sustain operations during their initial expansion.

In 2018, the company reached a significant milestone by launching its own in-house roasting program. This transition marked a shift in the business model, allowing Glanville and Babinski to exert direct control over the flavor profiles and quality of their coffee offerings. The decision to begin roasting was driven by a desire to achieve greater consistency and to better align their product with the specific standards they had developed during their years in the competitive coffee circuit.

The roasting philosophy at GGET is characterized by a focus on amplifying the natural sweetness and complexity of the coffee. The company is known for sourcing clean, washed-process coffees, often intentionally avoiding experimental or highly processed fermentation methods. This approach reflects the founders' backgrounds in professional coffee competitions, where technical precision and the ability to highlight the inherent qualities of a bean are prioritized over novelty or trend-driven processing techniques.

Beyond the coffee itself, GGET is recognized for its distinct approach to service and menu development. The brand has been noted for its efforts to calibrate traditional coffee drinks, such as their version of a 'coffee regular,' which utilizes specific measurements of organic dairy and simple syrup to ensure a consistent experience for the consumer. This attention to detail extends to their food programs and the design of their cafes, which are intended to be comfortable, welcoming spaces that break the mold of traditional, high-end coffee shops.

Today, GGET operates multiple locations across the Los Angeles area, including sites in Larchmont Village, Los Feliz, and the Arts District. The company continues to function as a vertically integrated business, managing its own roasting operations, retail cafes, and product development. By maintaining a focus on hospitality and technical rigor, Go Get Em Tiger has established itself as a significant entity in the modern specialty coffee landscape, balancing the demands of a growing retail footprint with the discipline of a dedicated roasting program.