BUYING COFFEE

What is the impact of seasonal harvests on coffee buying?

Quick answer

Seasonal harvests dictate the availability and freshness of coffee, as different regions produce crops at different times of the year. Buying coffee in sync with these cycles ensures you are drinking beans at their peak flavor. Understanding harvest seasons helps consumers appreciate why certain origins appear on shelves at specific times and why freshness is the ultimate priority.

The real story

Coffee is an agricultural product, and like any fruit, it has a harvest season. Because coffee is grown in different latitudes and altitudes around the world, the harvest cycle is constant, but it is also highly regional. For example, the harvest in Brazil typically occurs between May and September, while in Ethiopia, it often runs from October to January. This means that at any given time, there is a 'fresh' crop arriving from somewhere in the world.

For the coffee buyer, this seasonality is the key to freshness. Green coffee—the raw, unroasted bean—is at its best for about 6 to 12 months after it is harvested and processed. As time passes, the beans lose their moisture and their vibrant, volatile aromatic compounds, eventually tasting 'flat' or 'woody.' By buying coffee that has been recently harvested, roasters ensure that the final cup is as bright, sweet, and complex as possible.

This cycle also impacts the variety of coffee available to you. If you notice that your favorite Ethiopian coffee disappears from the shelves for a few months, it is likely because the previous harvest has passed and the new one hasn't yet been processed, shipped, and roasted. This is a natural part of the coffee cycle and a sign that your roaster is prioritizing quality over year-round availability of the same product.

Understanding these seasons can change how you shop. Instead of looking for the same bag of coffee all year, try to follow the harvest. In the spring, look for coffees from Central America; in the fall, look for fresh arrivals from East Africa. This approach allows you to experience the full spectrum of what the coffee world has to offer and ensures you are always drinking coffee at its peak.

In practice, the impact of seasonal harvests is a reminder that coffee is a living, changing product. It connects us to the farmers and the land, reminding us that the quality in our cup is the result of a specific time and place. When you buy seasonally, you are not just getting a better cup of coffee; you are participating in a more sustainable and respectful coffee supply chain.

Sources we lean on
  • · https://sca.coffee/research