Aldea de Hoja Blanca

The story

Hoja Blanca is a small, high-altitude valley located in the remote western highlands of Huehuetenango, Guatemala. The area is home to multigenerational family enterprises, such as the Villatoro family, who have been managing coffee farms in the region since at least the early 2000s. These families have established a reputation for producing high-quality coffee that frequently performs well in national and international competitions.

Challenges

The region is characterized by its remote location, which presents logistical difficulties for infrastructure and transport. Producers in the broader Huehuetenango area also face ongoing pressures related to market price fluctuations for specialty coffee.

Innovations

Producers in Hoja Blanca are noted for their dedicated, single-minded pursuit of high-quality coffee production, which has led to consistent recognition in prestigious competitions like the Cup of Excellence.