Bella Vista Mill (Zelaya Family)

The story

The Zelaya family has produced coffee in Guatemala for more than a century. Luis Pedro Zelaya leads the family's current cultivation and processing work, including the Bella Vista mill.

Challenges

The exact release combines coffee from various Huehuetenango smallholders, so individual farm identities and component proportions are not published.

Innovations

Luis Pedro Zelaya is credited by Verve with introducing fertigation locally and popularizing raised-bed drying inside ventilated greenhouses; the family is also moving its farms toward regenerative certification.