Carmen Lúcia Chaves de Brito, often referred to as Usha, is a prominent Brazilian coffee producer and agribusiness leader based in Três Pontas, Sul de Minas. She is widely recognized for her commitment to regenerative agriculture and the production of high-quality specialty coffee at her family farms, Caxambu and Aracaçu.
Farm: Four women-led farms (Idivane Araújo, Ciomara de Carvalho, Julia Ribeiro do Valle, and Carmen Lúcia Chaves de Brito) →Before entering the coffee industry, Carmen Lúcia Chaves de Brito pursued an academic career in psychology and higher education in Rio de Janeiro. Approximately 15 years ago, she returned to the countryside to manage her family's farms. Since then, she has become an influential voice in the specialty coffee sector, focusing on sustainable and quality-driven production.
Editorial illustrations of the harvest and farm work our research documented — anonymous figures, never real likenesses.
