US Brand Directory
Marshall, North Carolina, North Carolina · Specialty Coffee Brand Deep Dive
Notorious Coffee Roasting Company
IndependentRoasts its own coffeeSourcing: Limited public info
TagsNotorious Coffee Roasting CompanyCosta RicaIndonesiaEthiopiaMexicoIndependentLimited public infoRoasts in-house
Visit Notorious Coffee Roasting Company's site Notorious Coffee Roasting Company is a small-batch roastery based in Madison County, North Carolina, dedicated to highlighting the natural character of beans through intentional roast profiles. Following a change in ownership in 2025, the brand has streamlined its offerings to focus on a consistent, high-quality selection of single-origin coffees and signature blends. They maintain a strong local presence through regional markets and direct-to-consumer sales.
Ownership
The company is independent and family-owned. In 2025, the business was transitioned from founder Jeff Lowe to new owners, Heidi and Alex.
Roasting
Roasts its own coffee.
What it's known for
Notorious Coffee is known for its small-batch artisan roasting, focus on balanced blends, and active presence at regional farmers markets in Western North Carolina.
Sourcing countries
Costa Rica · Indonesia · Ethiopia · Mexico
Farm-level sourcing
The brand sources green coffee through sustainability-focused importers. They do not currently publish specific farm or producer names for their offerings, focusing instead on the quality and character of the beans from various global regions.
Notable coffees
- — Sumatra Mandheling
- — Costa Rica Sunrise
- — Ethiopian Yirgacheffe
- — Mexican Chiapas
- — Central Italian Espresso
- — Southern Italian Espresso
Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-09-29. It is not a review: we have not tasted this brand's coffee. Ownership, roasting and sourcing claims belong to the brand and its published materials. The exact founding year of the company is not explicitly stated on their website or in public records, though the business underwent a change in ownership in 2025.