US Brand Directory
Portland, Oregon · Specialty Coffee Brand Deep Dive

Water Avenue Coffee Company

Owned by Harder Day CoffeeRoasts its own coffeeSourcing: Origin / region level
Visit Water Avenue Coffee Company's site

Water Avenue Coffee is a Portland-based specialty coffee roaster and retailer that has operated since 2009. Known for its industrial-style roastery and commitment to the local community, the company maintains a strong presence in the Portland wholesale market and operates multiple cafe locations.

Corporate ownership disclosure

Water Avenue Coffee Company is owned by Harder Day Coffee

Water Avenue Coffee was acquired in August 2024 by Harder Day Coffee, a growing Portland-based beverage company founded by the creators of Steeplejack Brewing. Prior to this, the company had been owned by the investment firm SoHi Brands.

We disclose ownership for every brand we profile — corporate parents can shape sourcing, pricing and independence claims. Facts are documented from public sources as of 2026-09-30.

Ownership
Water Avenue Coffee was acquired in August 2024 by Harder Day Coffee, a growing Portland-based beverage company founded by the creators of Steeplejack Brewing. Prior to this, the company had been owned by the investment firm SoHi Brands.
Founded
2009
Roasting
Roasts its own coffee.
What it's known for
Water Avenue is a staple of the Portland specialty coffee scene, recognized for its deep roots in the local community, wholesale partnerships, and its origins as a project by industry veterans associated with the American Barista & Coffee School.
Sourcing countries
Colombia
Farm-level sourcing
The brand focuses on sourcing seasonal coffees and often highlights specific regions, such as Huila, Colombia. While they emphasize working directly with farmers, their public-facing product descriptions typically list the region and flavor profile rather than naming specific individual farms or producers for every offering.
Notable coffees
  • — Colombia Huila Double Fermentation
  • — Pacific Flyway
  • — Bull Run
Research disclosure — this profile was compiled from public online sources on 2026-09-30. It is not a review: we have not tasted this brand's coffee. Ownership, roasting and sourcing claims belong to the brand and its published materials. While the brand emphasizes direct relationships with farmers, I could not verify a comprehensive list of all current sourcing countries beyond those explicitly featured in their current online shop.