Sol de la Mañana program
This is a research profile, not an independently conducted farm visit. Producer and coffee relationships are shown only when the records agree. Check the research sources below for supporting evidence.
The story
The Sol de la Mañana program was established in 2014 by the Rodriguez family of Agricafe after 15 neighboring producers requested assistance. The initiative was created to prevent the decline of the Bolivian coffee industry by providing a seven-year mentorship program for smallholder farmers. It functions as a school for producers, focusing on agronomy, quality control, and long-term economic sustainability.
Challenges
Bolivian coffee production has faced a rapid decline, with annual exports dropping significantly over the last decade. Producers also face labor-intensive harvesting requirements, as achieving high quality often necessitates multiple picking passes across the plants.
Innovations
The program provides technical training in nursery management, pruning, and pest prevention to increase efficiency. It also facilitates the transfer of advanced techniques and processing methods developed on the Rodriguez family's own farms to smallholder participants.
Research sources & verification
These source links were recorded for this farm profile. They document its research trail; a linked source is not, by itself, confirmation of every farm, producer, coffee lot or photo identity.
Research last reviewed: 2026-10-06