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NEWSTHE PRESENTOctober 10, 2026

In Today's Coffee News — October 10

Coffee prices are climbing once again as the global market responds to shifting currency values and aggressive technical trading.

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Why this matters

Arabica coffee futures have officially pushed past the $3 per pound mark, driven by a stronger Brazilian real and a wave of technical buying. This surge arrives despite projections of a global supply surplus, signaling a period of significant price volatility for roasters and the broader industry.

Market Prices Break Through $3 Threshold

The price of arabica coffee has officially climbed above $3 per pound. This increase is primarily attributed to a strengthening Brazilian real, which makes local commodities more expensive for international buyers. The market is also experiencing a technical recovery, where traders are buying back positions to cover short sales after a three-week decline that had pushed prices to three-month lows.

While these technical corrections have provided a temporary boost to prices, the long-term outlook remains complex. Market participants continue to weigh these short-term gains against forecasts of a record global coffee surplus, which usually puts downward pressure on costs.

Strategic Shifts at Costa and Ministry of Coffee

In the retail sector, Costa has successfully pivoted back to profitability. The chain credits this turnaround largely to the popularity of its iced beverages and matcha product lines, reflecting a broader consumer movement toward diverse non-coffee and chilled options.

Meanwhile, the landscape in Southern California is set for a shake-up as the Australian-founded Ministry of Coffee begins an aggressive expansion across Los Angeles. This move underscores the ongoing trend of international specialty chains attempting to capture market share in major U.S. urban hubs.

Also making news

In Uganda, the Rubanda Society Limited is working to strengthen the local supply chain through a targeted seedling distribution program. By providing resources directly to smallholder farmers, the aims to foster economic growth, with a specific focus on increasing the participation of women in the coffee cultivation sector.

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