Louisville, Kentucky · Specialty Coffee Brand Deep Dive

78 Coffee Co.

IndependentRoasting arrangement unverifiedSourcing: Limited public info

Tags78 Coffee Co.Kentucky coffee roasters Independent

78 Coffee Co. was a Louisville-based coffee lab and micro-roastery located on East Liberty Street that operated as a neighborhood-focused specialty coffee provider. The company began its operations shortly before the COVID-19 pandemic and later transitioned its business model to focus exclusively on wholesale roasting. It is documented for its eventual rebranding into Dogebeans Coffee, a venture that gained national attention for being an early adopter of cryptocurrency payments for coffee products. The roastery was known for maintaining a narrow, frequently rotated selection of single-origin coffees for both its cafe and online customers.

Ownership

78 Coffee Co. was an independent micro-roastery based in Louisville that has since rebranded into a business known as Doge Beans Coffee and ceased operating a retail cafe.

Roasting

Roasting arrangement not independently verified.

What it's known for

The brand was known for offering a variety of roasts and blends in the Louisville specialty coffee market before its transition.

Farm-level sourcing

The brand did not provide public documentation regarding specific farm or producer relationships. Information regarding their sourcing practices is not available.

Notable coffees

— Moon Fuel
— NFTeas
— CODL cold brew

Sources used in this deep dive

Research disclosure — this profile was compiled from public online sources on 2026-10-22. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. I could not verify the exact founding year or specific sourcing details as the brand's primary website is no longer active and the business has rebranded.

78 Coffee Co.

Your coffee interests. Every section.