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Verona, Wisconsin, Wisconsin · Specialty Coffee Brand Deep Dive

Alice Good Specialty Coffee

Editorial sacred-geometry artwork for Alice Good Specialty Coffee; not a documentary photograph
IndependentNamed roasting partner: Undisclosed Colombian roasting partnersSourcing: Origin / region level
TagsAlice Good Specialty CoffeeWisconsin coffee roastersColombiaIndependentOrigin / region level
Visit Alice Good Specialty Coffee's site

Alice Good is a Latinx and women-owned specialty coffee shop in Verona, Wisconsin, that serves as a cultural bridge to Colombia. The business prioritizes social impact by sourcing coffee, glassware, and other products directly from Colombian vendors to support the local economy. Their cafe provides a welcoming space that emphasizes kindness, sustainability, and the celebration of Colombian heritage.

Ownership
Alice Good is an independent, family-owned business co-founded by two husband-wife duos: Ralph Stern and Laura Serrato, and Sara Serrato and Camilo Beltran.
Founded
2022
Roasting
Named roasting partner: Undisclosed Colombian roasting partners. Other roasting arrangements are unverified.
What it's known for
Specializing in high-quality Colombian coffee and sourcing not only beans but also cafe goods and merchandise directly from Colombian startups and vendors to maximize economic impact in the country of origin.
Sourcing countries
Colombia
Farm-level sourcing
The brand sources its coffee directly from Colombia, emphasizing a commitment to returning economic benefits to the country of origin. While they highlight their focus on Colombian regions and partnerships with local startups, they do not consistently publish specific farm or producer names for their coffee offerings.
Documented coffee offerings

Coffees researched from Alice Good Specialty Coffee

These are examples recorded during editorial research. They are not a live product feed. The coffee, lot, price, and availability may have changed. We have not necessarily brewed these coffees ourselves.

Sierra Coffee (Sweet Blend)

Colombia

This is a sweet blend designed to highlight the approachable and balanced characteristics of Colombian coffee.

Original roaster or listing source

Connection Coffee (Special Blend)

Colombia

A special blend crafted to represent the brand's mission of connecting coffee drinkers with Colombian producers.

Original roaster or listing source

External customer, cafe, marketplace, and class ratings are not comparable measures of the quality of an individual coffee. We do not convert them into original tasting scores or brand-wide star ratings. Our independent reviews are published separately after a coffee has actually been brewed and evaluated.

Verify original product sources

Retailer information: Alice Good Specialty Coffee

Documented physical retailers
Alice Good Specialty Coffee
Historical source note (not live inventory): The brand operates a physical cafe in Verona, Wisconsin, where they sell bags of their roasted coffee.
Physical
Documented online sources
Alice Good Specialty Coffee's online shop
Historical source note (not live inventory): The brand sells various coffee bags and subscription services directly through their official website.
Website

I was able to verify that Alice Good Specialty Coffee sells its products exclusively through its own physical cafe location in Verona, Wisconsin, and its official e-commerce website; no third-party retail partners were identified.

These references come from public store locators, retailer listings and brand materials. Last checked Oct 29, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
In the news

Recent news and media coverage about Alice Good Specialty Coffee, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-04-17 · Wisconsin Life
All Is good at Alice Good Café in Verona

Alice Good Specialty Coffee in Verona is highlighted for its commitment to community and its deep ties to Colombia. The shop sources beans and goods directly from Colombian startups and collectives, emphasizing fair wages and social impact while serving as a cultural hub for the local community.

2025-11-01 · WKOW
Verona coffee shop bounces back after customs delays

Alice Good Coffee experienced significant supply chain challenges after losing over 300 pounds of coffee at customs due to FDA and logistics issues. Despite the setback, the shop maintained operations with community support and continued its mission of supporting Colombian producers.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-06. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand emphasizes direct sourcing and social impact, specific farm names or individual producer identities for their current coffee lineup are not publicly listed on their website.

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