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Omaha, Nebraska · Specialty Coffee Brand Deep Dive

Amateur Coffee

Editorial sacred-geometry artwork for Amateur Coffee; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Limited public info
TagsAmateur CoffeeNebraska coffee roastersIndependentRoasts in-house
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Amateur Coffee is an artsy, 100% vegan specialty coffee roaster and parlor based in Omaha, Nebraska. Founded by a husband-and-wife team, the company focuses on high-quality roasting and sustainable practices, including a unique zero-waste glass jar program. Their shop serves as both a production roastery and a community space offering plant-based beverages and food.

Ownership
Amateur Coffee is an independent, family-owned business operated by founders Jasmyn and Jacob Wichert.
Founded
2012
Roasting
Reported to roast in-house.
What it's known for
The brand is known for being Omaha's first fully vegan coffee shop and roastery, distinguished by its creative, hand-drawn branding and a zero-waste initiative that utilizes a reusable glass jar program instead of single-use cups.
Farm-level sourcing
The brand sources a variety of single-origin coffees and blends, but does not consistently publish specific farm or producer names on its public-facing website. While early reports mentioned sourcing through Gold Mountain Coffee Growers, current specific farm-level transparency is not detailed.
Notable coffees
  • — Juice Box
  • — Cherry Bomb
  • — Nightcap
In the news

Recent news and media coverage about Amateur Coffee, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-05-10 · Roast Local
Best Independent Coffee Roasters in Omaha, Nebraska (2026)

Amateur Coffee is highlighted as Omaha's only fully vegan specialty roastery. The publication notes the shop's commitment to an exclusively vegan menu and its reputation for maintaining a high-quality coffee program.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-27. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand is transparent about its vegan mission and roasting operations, it does not provide a detailed, up-to-date list of current sourcing countries or specific farm-level data on its website.

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