Santa Fe, New Mexico, New Mexico · Specialty Coffee Brand Deep Dive

Aroma Coffee

IndependentRoasts its own coffeeSourcing: Limited public info

TagsAroma Coffee New Mexico coffee roasters Colombia Independent Roasts in-house

Aroma Coffee is a Santa Fe-based roaster that has been operating for over 30 years, specializing in small-batch, hot-air roasted Arabica coffee. The company focuses on simplicity and quality, offering a wide range of products including organic, decaf, and flavored coffees. They maintain a strong presence in both the wholesale market and direct-to-consumer online sales.

Ownership

Aroma Coffee is an independent, family-owned business founded by Howard Stone.

Founded

1994

Roasting

Reported to roast in-house.

What it's known for

Aroma Coffee is known for its high-altitude, small-batch roasting process in Santa Fe and its long-standing history as a wholesale supplier to cafes and restaurants.

Sourcing countries

Colombia

Farm-level sourcing

The brand sources Arabica beans from various regions globally, though it does not publicly disclose specific farm or producer names for its offerings. They prioritize organic and Fair Trade certified beans when available and utilize a mix of single-origin varietals and proprietary blends.

Notable coffees

— Aroma's Best Dark
— Good Morning Blend
— Gourmet Espresso

Sources used in this deep dive

Research disclosure — this profile was compiled from public online sources on 2026-10-26. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand mentions sourcing beans from around the world, specific countries of origin beyond Colombia are not explicitly listed on their website.

Aroma Coffee

Your coffee interests. Every section.