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Alpharetta, Georgia, Georgia · Specialty Coffee Brand Deep Dive

Belux Coffee Roasters

Editorial sacred-geometry artwork for Belux Coffee Roasters; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Farm level
TagsBelux Coffee RoastersGeorgia coffee roastersPanamaColombiaEthiopiaCosta RicaJamaicaIndependentFarm levelRoasts in-house
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Belux Coffee Roasters is a Georgia-based micro-roastery that emphasizes a premium, on-demand roasting model to ensure maximum freshness. Founded by Ben Li and Lucy Liu, the company operates cafes in Alpharetta and Roswell that feature manual brew bars and a curated selection of rare, high-scoring single-origin coffees. Their approach combines a modern, minimalist aesthetic with a deep focus on educating customers through personalized service.

Ownership
Belux Coffee Roasters is an independent, family-owned business founded and operated by husband-and-wife team Ben Li and Lucy Liu.
Founded
2015
Roasting
Reported to roast in-house.
What it's known for
The brand is known for its micro-batch roasting, focus on high-end single-origin and rare varietal coffees, and an intimate, personalized coffee bar experience.
Sourcing countries
Panama · Colombia · Ethiopia · Costa Rica · Jamaica
Farm-level sourcing
The brand sources high-end, single-origin, and micro-lot coffees from various regions across Central America, South America, Africa, and Asia. They frequently identify specific farms or estates, such as Hacienda La Esmeralda in Panama and Granja La Esperanza in Colombia, for their premium offerings.
Notable coffees
  • — Panama Geisha Hacienda La Esmeralda Special Natural - Noria 4NB
  • — Colombia Granja La Esperanza Geisha
  • — Ethiopia Guji Grade 1 Natural
  • — Costa Rica San Roque Yellow Honey
  • — Jumping Lapin Espresso Blend
In the news

Recent news and media coverage about Belux Coffee Roasters, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2024-11-26 · Daily Coffee News
Belux Gets More Deluxe with New Cafe North of Atlanta

Specialty roaster Belux Coffee has expanded its footprint with a second location in Roswell, Georgia, situated in the new Southern Post development. The new cafe features an expanded manual brew bar and a dedicated espresso bar, continuing the brand's focus on high-end, micro-batch roasted coffees.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-20. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand frequently names specific farms for its premium micro-lots, it does not consistently publish the names of producers or washing stations for every single-origin offering in its catalog.

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