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Saint Paul, Minnesota · Specialty Coffee Brand Deep Dive

Bootstrap Coffee Roasters

Editorial sacred-geometry artwork for Bootstrap Coffee Roasters; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Farm level
TagsBootstrap Coffee RoastersMinnesota coffee roastersColombiaEthiopiaGuatemalaKenyaCosta RicaIndependentFarm levelRoasts in-house
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Backstory Coffee Roasters, formerly known as Bootstrap Coffee Roasters, is a Saint Paul-based specialty coffee roaster focused on clean, sweet, and seasonal coffees. Founded in 2014, the company grew from a small wholesale operation into a prominent local brand with multiple retail locations in the Twin Cities. They prioritize transparency in their supply chain and maintain a hands-on approach to roasting.

Ownership
The company is independent and family-owned, founded by Micah Svejda. It was originally named Bootstrap Coffee Roasters and rebranded to Backstory Coffee Roasters in 2022.
Founded
2014
Roasting
Reported to roast in-house.
What it's known for
The brand is known for its high-quality, seasonal specialty coffee and its commitment to wholesale customer support. It is recognized for its transition from a wholesale-only roaster to a retail presence in the Twin Cities.
Sourcing countries
Colombia · Ethiopia · Guatemala · Kenya · Costa Rica
Farm-level sourcing
The brand emphasizes direct relationships and intentional sourcing, frequently naming the specific farm, washing station, or cooperative behind their single-origin offerings. They focus on seasonal availability and work with various importers to maintain sustainable supply chains.
Notable coffees
  • — Finca El Injerto (Guatemala)
  • — Guji Hambela (Ethiopia)
  • — Huila (Colombia)
In the news

Recent news and media coverage about Bootstrap Coffee Roasters, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2024-06-13 · Minneapolis / St. Paul Business Journal
Backstory Coffee Roasters expanding from Minneapolis to Bloomington

Backstory Coffee Roasters is expanding its footprint by opening a new café in Bloomington's South Loop neighborhood. The company is taking over a space previously occupied by Fiddlehead Coffee Co. at The Fenley Apartments.

2024-04-22 · KARE 11
Foodie Finds: Backstory Coffee Roasters

Backstory Coffee Roasters participated in the 'Dining Out for Life' fundraiser for the third consecutive year. The segment highlighted the brand's growth from a 2014 Saint Paul startup to a multi-location roaster and wholesale supplier.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-24. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand provides detailed information on many of its current offerings, a comprehensive list of every historical farm partner is not publicly archived.

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