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Baton Rouge, Louisiana · Specialty Coffee Brand Deep Dive

Brew Ha-Ha!

Editorial sacred-geometry artwork for Brew Ha-Ha!; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Origin / region level
TagsBrew Ha-Ha!Louisiana coffee roastersGuatemalaIndependentOrigin / region levelRoasts in-house
Visit Brew Ha-Ha!'s site

Brew Ha-Ha! was founded in 2004 by Gabby Loubiere in Baton Rouge, Louisiana, as a community-focused coffee shop. The business expanded its operations in August 2019 by launching its own roasting arm, BHH Roast & Co., to fulfill the owner's long-term goal of roasting her own beans. The company is documented for its signature cake balls, which were introduced in 2006, and its role as a local hub for art and community engagement. While the brand roasts its own coffee, specific details regarding the physical roasting location beyond the Baton Rouge premises are not publicly disclosed.

Ownership
Brew Ha-Ha! is an independent, family-owned business founded and operated by Gabby Loubiere Higgins.
Founded
2004
Roasting
Reported to roast in-house.
What it's known for
The brand is widely recognized in Baton Rouge for its signature cake balls, which have been a staple since 2006, and its community-focused atmosphere.
Sourcing countries
Guatemala
Farm-level sourcing
The brand sources single-origin beans from a specific farm in Zunilito, Suchitepequez, Guatemala, through a partnership with Two Birds Coffee. While they identify the farm, they do not provide extensive public documentation on individual producers or specific harvest lots for their broader menu.
Notable coffees
  • — BHH Roast & Co Coffee - BRAZIL
  • — BHH Roast & Co Coffee - GUATEMALAN
  • — BHH Coffee of the Month
In the news

Recent news and media coverage about Brew Ha-Ha!, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-06-24 · The Advocate
Baton Rouge food news

Brew Ha-Ha! announced the release of its summer drink menu, featuring seasonal specialty beverages such as the Carlos and the Choco-Mallow Wave. These menu updates highlight the cafe's ongoing efforts to maintain engagement with its local customer base in Baton Rouge.

2024-11-18 · [225] Magazine
Brew Ha-Ha to rebrand and expand menu

Owner Gabby Loubiere initiated a rebranding effort for the 20-year-old coffee shop, which included updated signage and an expanded menu. The changes were designed to attract a younger, health-conscious demographic by introducing protein-based smoothies and increasing the capacity of the shop's food display cases.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-21. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand identifies a specific Guatemalan farm partner, it does not publish a detailed list of current single-origin offerings or specific farm-level transparency reports for all its coffees.

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