US Brand Directory
Albuquerque, New Mexico, New Mexico · Specialty Coffee Brand Deep Dive
Bruja Coffee Co
IndependentDoes not roast its own coffeeSourcing: Limited public info
Visit Bruja Coffee Co's site Bruja Coffee Co is a contemporary specialty coffee brand operating out of Albuquerque, New Mexico. The company emphasizes a focused product lineup and a modern approach to coffee service. As a newer entrant to the local market, they are currently building their presence through soft launch events and community engagement.
Ownership
Bruja Coffee Co is an independent, locally-operated business based in Albuquerque.
Founded
2024
Roasting
Does not roast its own coffee; roasting partner not publicly disclosed.
What it's known for
Bruja Coffee Co is known as a newer Albuquerque-based operation that focuses on a contemporary specialty coffee approach and a curated, high-quality product lineup.
Farm-level sourcing
The brand does not currently publish specific details regarding its sourcing regions, farm partners, or producers on its public-facing website. Information regarding whether they utilize single-origin lots or blends is not disclosed.
Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-09-28. It is not a review: we have not tasted this brand's coffee. Ownership, roasting and sourcing claims belong to the brand and its published materials. I could not verify the specific roasting status, sourcing origins, or the exact founding date beyond the 2024 copyright notice on their website.