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Rochester, Minnesota · Specialty Coffee Brand Deep Dive

Colorway Coffee Roasters

Editorial sacred-geometry artwork for Colorway Coffee Roasters; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Origin / region level
TagsColorway Coffee RoastersMinnesota coffee roastersGuatemalaCosta RicaColombiaIndependentOrigin / region levelRoasts in-house
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Colorway Coffee Roasters is a specialty coffee roastery based in Rochester, Minnesota, established to provide greater control over the supply chain for the local Cafe Steam coffee shops. The brand focuses on ethical sourcing and precise roasting to highlight the unique characteristics of coffees from various global origins. It serves as both a wholesale provider and the primary roasting arm for its sister retail locations.

Ownership
Colorway Coffee Roasters is an independent business owned by William Forsman. It operates as a sister company to Cafe Steam, which is also owned by Forsman.
Founded
2021
Roasting
Reported to roast in-house.
What it's known for
Colorway is known for its focus on traceability and ethical sourcing, providing locally roasted specialty coffee to its sister cafe locations and wholesale customers in Rochester.
Sourcing countries
Guatemala · Costa Rica · Colombia
Farm-level sourcing
The brand emphasizes traceability and states that it sources from small family farms and estates. While they express a goal of tracing coffee to the farmer, their public-facing information focuses primarily on the country and regional origin of their beans rather than listing specific farm names for every offering.
Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-24. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand emphasizes a commitment to traceability, I could not verify a specific list of current single-origin coffees with named farms on their website.

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