Sumatra
Karo Highlands, Sumatra · Wet Hulled
This coffee is juicy, sweet, and savory with tart citrus acidity and a heavy mouthfeel, featuring flavors of dark chocolate, sweet cedar, grapefruit, and blackberry.
Original roaster or listing source US Brand Directory
Fayetteville, Arkansas · Specialty Coffee Brand Deep Dive
Confident Coffee Roasters
IndependentRoasts its own coffeeSourcing: Farm & producer level
TagsConfident Coffee RoastersArkansas coffee roastersColombiaMexicoGuatemalaCosta RicaSumatraUndisclosedIndependentFarm & producer levelRoasts in-house
Visit Confident Coffee Roasters's site Confident Coffee Roasters is a woman-owned, purpose-driven specialty coffee company based in Fayetteville, Arkansas, that emphasizes precision and quality through small-batch roasting. Founded by Amber Dietrich, the brand operates a hybrid sourcing model that combines direct-trade relationships with partnerships with reputable specialty importers to ensure ethical compensation for farmers. Beyond its retail presence, the company provides wholesale and private-label services, utilizing a Diedrich IR5 roaster to highlight the unique flavor profiles of seasonally rotating, single-origin beans. The brand has established a strong reputation for technical excellence, earning national recognition as a 2020 Good Food Awards finalist.
Ownership
Confident Coffee Roasters is an independent, woman-owned business founded and led by Amber Dietrich.
Founded
2019
Roasting
Reported to roast in-house (also names La Terza Coffee as a partner).
What it's known for
The brand is known for its high-quality, small-batch roasting and its commitment to transparency and direct relationships with coffee farmers. It gained national recognition as a 2020 Good Food Awards finalist.
Sourcing countries
Colombia · Mexico · Guatemala · Costa Rica · Sumatra · Undisclosed
Farm-level sourcing
The brand utilizes a hybrid sourcing model that combines direct trade relationships with farmers—such as their work with Ceci Genis and the Del Cid family—alongside high-quality specialty coffee importers. They emphasize traceability by naming specific producers and microlots, and they contribute a portion of proceeds to farm-level projects like those at Finca Zalmari in Costa Rica.
Notable coffees
- — Ceci Genis (Women Care Certified)
- — Pablo & Eva Del Cid (Microlot)
- — Maritza Castro (Microlot)
- — Colombia - Nariño
- — Mexico (Fair Trade & Organic)
- — Guatemala (Fair Trade & Organic)
Documented coffee offerings
Coffees researched from Confident Coffee Roasters
These are examples recorded during editorial research on Nov 7, 2026. They are not a live product feed. The coffee, lot, price, and availability may have changed. We have not necessarily brewed these coffees ourselves.
Colombia - Nariño
Nariño, Colombia · Washed
This is a perfectly balanced coffee with notes of chocolate, caramel, and toffee.
Original roaster or listing sourceEspresso Blend
Brazil, Guatemala & Ethiopia · Washed & Natural
This blend features dark chocolate, red berries, and toffee with a full body and mild acidity.
Original roaster or listing sourceFamily Lot - Pablo & Eva Del Cid
Guatemala · Washed
This coffee features notes of caramel, almond, and light fruit.
Original roaster or listing sourceDecaf Colombia - Swiss Water Process
Colombia · Swiss Water Process
A decaffeinated medium roast coffee.
Original roaster or listing sourceExternal customer, cafe, marketplace, and class ratings are not comparable measures of the quality of an individual coffee. We do not convert them into original tasting scores or brand-wide star ratings. Our independent reviews are published separately after a coffee has actually been brewed and evaluated.
Verify original product sources
Retailer information: Confident Coffee Roasters
Documented physical retailers
Historical source note (not live inventory): The company's roastery and cafe location in Johnson, Arkansas, sells bags of coffee.
Physical
Historical source note (not live inventory): A cafe and wine bar location in Rogers, Arkansas, that sells the brand's coffee.
Physical
Historical source note (not live inventory): A cafe location in Fayetteville, Arkansas, that sells the brand's coffee.
Physical
Documented online sources
Historical source note (not live inventory): The brand's official website sells a variety of whole bean coffee bags.
Website
Historical source note (not live inventory): The brand maintains a seller storefront on Walmart.com offering various whole bean coffee products.
Website
I was able to verify three physical cafe locations in Arkansas and two online retail channels; I could not find evidence of the brand being sold in third-party grocery chains.
These references come from public store locators, retailer listings and brand materials — last checked Oct 8, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
In the news
Recent news and media coverage about Confident Coffee Roasters, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.
2025-03-10 · Fayetteville Flyer
Confident Coffee Roasters to open new Fayetteville location Confident Coffee Roasters announced plans to expand its footprint with a third location in the Stage Station neighborhood of Fayetteville. The new 1,600-square-foot space includes a large covered patio and offers an expanded menu featuring beer, wine, and baked goods alongside their specialty coffee.
Sources used in this deep dive
- https://www.confidentcoffeeroasters.com/
- https://www.confidentcoffeeroasters.com/collections/all
- https://www.confidentcoffeeroasters.com/products/sumatra
- https://www.confidentcoffeeroasters.com/products/colombia-narino
- https://www.confidentcoffeeroasters.com/products/espresso-blend
- https://www.walmart.com/global/seller/101018632/cp/shopall
- https://www.walmart.com/seller/101018632
- https://fayettevilleflyer.com/2025/03/10/confident-coffee-roasters-to-open-new-fayetteville-location
- https://www.confidentcoffeeroasters.com/collections/frontpage
- https://menuradar.net/place/h9nWjznNlzhY8MzMQsFRxg
- https://wanderlog.com/place/details/10509466/confident-coffee-roasters
- http://confidentcoffeeroasters.com/
Research disclosure — this profile was compiled from public online sources on 2026-10-02. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand mentions donating a portion of proceeds to specific farm projects, it does not publicly disclose the exact percentage or dollar amount of these financial commitments.