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Louisville, Kentucky, Kentucky · Specialty Coffee Brand Deep Dive

Dogebeans Coffee

Editorial sacred-geometry artwork for Dogebeans Coffee; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Limited public info
TagsDogebeans CoffeeKentucky coffee roastersColombiaIndependentRoasts in-house
Visit Dogebeans Coffee's site

Dogebeans Coffee originated as a rebranding of the Louisville-based 78 Coffee Co. after co-founders Andrew Lutes and Kelly Fineman decided to pivot their business model toward cryptocurrency integration. The company operates a physical café in the Phoenix Hill neighborhood that opened on November 19, 2021, following a successful period of online bean sales. It is documented for being one of the first coffee shops in the United States to accept various cryptocurrencies as a standard form of payment for its specialty-grade coffee. The roaster maintains a focus on fair-trade sourcing while utilizing internet-themed branding to engage with the digital asset community.

Ownership
Dogebeans Coffee is an independent, family-owned business that rebranded from 78 Coffee Co. in 2021 to focus on a crypto-themed specialty coffee experience.
Founded
2021
Roasting
Reported to roast in-house.
What it's known for
Dogebeans is known for being Louisville's first 'crypto café,' accepting payments in cryptocurrencies like Dogecoin, and for its thematic branding centered around internet culture.
Sourcing countries
Colombia
Farm-level sourcing
The brand emphasizes sourcing specialty-grade and fair-trade coffees. While they mention specific origins like Colombia, they do not publicly list specific farm or producer names for their current offerings.
Notable coffees
  • — Moon Fuel
  • — CODL cold brew
  • — Colombian Asobamba
  • — Ethiopian Yirgacheffe
Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-22. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand's official website is currently parked, its operational history and roasting status were verified through local business news coverage and social media profiles.

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