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Incline Village, Nevada, Nevada · Specialty Coffee Brand Deep Dive

Drink Coffee Do Stuff

Editorial sacred-geometry artwork for Drink Coffee Do Stuff; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Limited public info
TagsDrink Coffee Do StuffNevada coffee roastersIndependentRoasts in-house
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Drink Coffee Do Stuff is a specialty coffee roaster based in the Lake Tahoe region that focuses on high-altitude roasting to enhance the natural sweetness of their beans. Founded by former professional snowboarder Nick Visconti, the company blends a passion for outdoor adventure with a commitment to quality, craft, and community. They operate multiple retail locations and supply coffee to various grocery and hospitality partners across Northern California and Nevada.

Ownership
The company is independent and was founded by Nick Visconti, his wife Laura, and Brad Farmer.
Founded
2017
Roasting
Reported to roast in-house.
What it's known for
The brand is known for its 'high altitude' roasting process performed at 6,000 feet in the Lake Tahoe area, which they claim results in sweeter, less bitter coffee. They are also recognized for their adventurous, outdoor-focused branding rooted in professional snowboarding culture.
Farm-level sourcing
The brand emphasizes sourcing from high-altitude mountain regions but does not consistently publish specific farm or producer names on their website. They offer both seasonal single-origin coffees and signature blends, focusing on partnerships with producers rather than direct-trade transparency at the farm level.
In the news

Recent news and media coverage about Drink Coffee Do Stuff, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-05-15 · Reno Gazette Journal
Drink Coffee Do Stuff giving free coffee for Midtown opening

Drink Coffee Do Stuff celebrated the opening of its second Reno location in the Midtown District by offering free coffee to customers on May 16, 2026. The expansion marks continued growth for the Lake Tahoe-based roaster, which operates multiple locations across the region.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-27. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand frequently mentions sourcing from high-altitude regions, they do not provide a public list of specific sourcing countries or farm names on their website.

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