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Chanhassen, Minnesota, Minnesota · Specialty Coffee Brand Deep Dive

Driven Coffee Roasters

Editorial sacred-geometry artwork for Driven Coffee Roasters; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Origin / region level
TagsDriven Coffee RoastersMinnesota coffee roastersColombiaEthiopiaIndependentOrigin / region levelRoasts in-house
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Driven Coffee Roasters is a Minnesota-based craft coffee company dedicated to specialty-grade beans and purposeful business practices. They operate their own roastery to maintain manual control over the roasting process for both single-origin offerings and signature blends. The company distinguishes itself through a mission-driven approach that includes donating a portion of web sales to charitable causes.

Ownership
Driven Coffee Roasters is an independent, privately held company founded by Matt Vassau.
Founded
2013
Roasting
Reported to roast in-house.
What it's known for
The brand is known for its small-batch craft roasting and its commitment to donating 5% of profits from all web sales to partner causes.
Sourcing countries
Colombia · Ethiopia
Farm-level sourcing
The brand emphasizes responsible sourcing and fair market pricing, though it generally identifies coffees by country or region rather than specific farm or producer names. They offer a mix of single-origin coffees and proprietary blends. While they occasionally highlight specific estates like El Vergel, they do not consistently provide farm-level transparency for their entire catalog.
Notable coffees
  • — Colombia Pink Honey
  • — Ethiopia Yirgacheffe
  • — El Vergel Estate Pink Bourbon
Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-24. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand mentions sourcing from countries between the Tropics of Cancer and Capricorn, a comprehensive list of all current sourcing countries is not explicitly detailed on their website.

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