US Brand Directory
East Alstead, New Hampshire, New Hampshire · Specialty Coffee Brand Deep Dive
East Alstead Roasting Co.
IndependentRoasts its own coffeeSourcing: Farm level
Visit East Alstead Roasting Co.'s site East Alstead Roasting Co. is a small-batch specialty coffee roaster based in rural New Hampshire, founded by former brewer Owen Miller. The company focuses on bringing high-quality, lighter roast profiles to the Monadnock region while maintaining a strong connection to local culture and art. Operating out of a home-based roastery, the brand prioritizes transparency and intentional sourcing for its single-origin offerings.
Ownership
The company is an independent, family-owned business founded and operated by Owen Miller, who runs the roastery out of his family's home.
Founded
2023
Roasting
Roasts its own coffee.
What it's known for
The brand is known for its commitment to light-to-medium roast profiles in a region that traditionally favors darker roasts. It is also recognized for its distinctive packaging featuring wood engravings by the founder's father, Randy Miller.
Sourcing countries
Burundi · Mexico · Colombia
Farm-level sourcing
The brand sources single-origin coffees and provides specific details about the farms or producers behind them, such as Huver Castillo in Colombia and Nelson Jimenez in Mexico. They emphasize ethical sourcing practices for their rotating roster of coffees.
Notable coffees
- — Burundi Gisha Yeast Intenso Natural
- — Mexico Cafeologia Nelson Jimenez
- — Colombia El Paseo Huver Castillo
Sources used in this deep dive
- https://eastalsteadroasting.com/
- https://design.sca.coffee/latest/east-alstead-roasting-company
- https://www.keenesentinel.com/elf/living_local/east-alstead-roasting-company/article_dffc0a00-e9cc-11ed-bb3f-772b7bcacc19.html
- https://www.keenesentinel.com/business_journal/young-entrepreneur-owen-miller-of-east-alstead-roasting-co/article_53c586f8-d47f-5266-8938-9ffea5134740.html
- https://eastalsteadroastingco.com/collections/coffees
Research disclosure — this profile was compiled from public online sources on 2026-09-28. It is not a review: we have not tasted this brand's coffee. Ownership, roasting and sourcing claims belong to the brand and its published materials. While the brand's launch date is confirmed as December 31, 2023, via the SCA design awards, the exact month and day of the business's initial formation prior to the public launch remains slightly ambiguous in some local press.