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Hadley, Massachusetts, Massachusetts · Specialty Coffee Brand Deep Dive

Esselon Coffee Roasting Co.

Editorial sacred-geometry artwork for Esselon Coffee Roasting Co.; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Origin / region level
TagsEsselon Coffee Roasting Co.Massachusetts coffee roastersEthiopiaGuatemalaMexicoIndonesiaIndependentOrigin / region levelRoasts in-house
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Esselon Coffee Roasting Co. is an artisanal roaster and cafe located in Hadley, Massachusetts, that has been roasting coffee since 2006. They are distinguished by their use of a vintage 1969 Gothot drum roaster to produce small-batch, Fair Trade, and organic coffees. Beyond roasting, the company serves as a wholesale provider and a community staple known for its creative cafe menu.

Ownership
Esselon is an independently owned and operated business based in Hadley, Massachusetts.
Founded
2006
Roasting
Reported to roast in-house.
What it's known for
Esselon is known for its artisanal, small-batch coffee roasting using an iconic 1969 Gothot drum roaster and for operating a popular, award-winning cafe in the Pioneer Valley.
Sourcing countries
Ethiopia · Guatemala · Mexico · Indonesia
Farm-level sourcing
The brand sources its coffee primarily through Fair Trade Organic and conventional cooperatives that pool resources for regional growers. While they provide information on the cooperatives and regions, they generally do not publish specific farm or farmer names for every offering, though they do highlight specific organizations like ASOBAGRI for certain single-origin coffees.
Notable coffees
  • — Ethiopia Yirgacheffe Fair Trade Organic
  • — Guatemala Huehuetenango Adiesto Fair Trade Organic
  • — Gothot Espresso Fair Trade Organic
  • — French Roast Fair Trade Organic
  • — Decaf Mexico Royal Select Fair Trade Organic
Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-27. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand identifies specific cooperatives for some coffees, it does not consistently provide a comprehensive list of all individual farms or producers for its entire product range.

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