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Lakeland, Florida, Florida · Specialty Coffee Brand Deep Dive

Ethos Coffee Roasters

Editorial sacred-geometry artwork for Ethos Coffee Roasters; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Farm level
TagsEthos Coffee RoastersFlorida coffee roastersGuatemalaColombiaPeruMexicoIndependentFarm levelRoasts in-house
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Ethos Coffee Roasters is a craft coffee company based in Lakeland, Florida, dedicated to ethical sourcing and high-quality small-batch roasting. Founded by a husband-and-wife team with academic backgrounds, the company focuses on breaking cycles of poverty by paying farmers significantly above market rates. They prioritize freshness by roasting and shipping orders on the same day.

Ownership
Ethos Coffee Roasters is an independent, family-owned business founded by Lisbeth and Jolian, who established the company to create economic opportunities for small-scale coffee farmers.
Founded
2016
Roasting
Reported to roast in-house.
What it's known for
The brand is known for its commitment to direct-trade relationships with small farmers, particularly in Guatemala, and its practice of roasting and shipping coffee on the same day to ensure freshness.
Sourcing countries
Guatemala · Colombia · Peru · Mexico
Farm-level sourcing
The brand emphasizes direct relationships with small farmers and specifically highlights its sourcing from Poaquil, Guatemala, where they work directly with families. They offer both single-origin coffees from specific regions or farms and curated blends. The company maintains high traceability standards, ensuring their beans are intentionally selected to support small-scale producers.
Notable coffees
  • — Poaquil (Guatemala)
  • — Poaquil Anaerobic (Guatemala)
  • — Poaquil Natural (Guatemala)
  • — Santuario (Peru)
  • — Planadas (Colombia)
  • — Mayan Decaf (Mexico)
Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-18. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand emphasizes direct relationships and names specific regions like Poaquil, Guatemala, it does not consistently publish the specific names of individual farmers or washing stations for every single-origin offering on their public website.

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