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New York, New York · Specialty Coffee Brand Deep Dive

Felix Roasting Co.

Editorial sacred-geometry artwork for Felix Roasting Co.; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Origin / region level
TagsFelix Roasting Co.New York coffee roastersEthiopiaKenyaGuatemalaBrazilIndependentOrigin / region levelRoasts in-house
Visit Felix Roasting Co.'s site

Felix Roasting Co. is a luxury coffee brand that combines high-end hospitality with a meticulous approach to coffee preparation. The company operates multiple architecturally distinct locations that serve as immersive, design-forward spaces for coffee consumption. They distinguish themselves by producing their own syrups, tonics, and nut milks in-house to complement their roasted coffee offerings.

Ownership
The company is independent and was founded by hotelier Matthew Moinian. While Moinian is a principal at the Moinian Group, Felix Roasting Co. operates as his personal passion project.
Founded
2018
Roasting
Reported to roast in-house.
What it's known for
Felix Roasting Co. is known for its highly stylized, opulent cafe interiors designed by Ken Fulk and its elevated, creative coffee program that features house-made syrups, tonics, and nut milks.
Sourcing countries
Ethiopia · Kenya · Guatemala · Brazil
Farm-level sourcing
The brand emphasizes direct sourcing and seasonal purchasing from coffee farms worldwide. While they highlight the stories of their producers, their public-facing information typically lists countries and regions rather than specific farm or farmer names for every offering.
Notable coffees
  • — Kenya Karurumo Double Washed
  • — Felix Espresso (Guatemala, Brazil, Ethiopia blend)
  • — Luxe Filter Blend
  • — Atria Blend
In the news

Recent news and media coverage about Felix Roasting Co., as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2025-04-22 · New York Real Estate Journal
Felix Roasting opens 1,500 s/f at 280 Park Ave.

The brand officially opened its fifth flagship location at 280 Park Avenue, a 1,500-square-foot space designed by Ken Fulk. The expansion highlights the company's focus on luxury interiors and catering to the returning Midtown workforce.

2025-03-25 · Forbes
Upscale Felix Roasting Co. Opens Its Fifth Location

Felix Roasting Co. has expanded its footprint with the opening of its fifth location in Midtown Manhattan. The new cafe continues the brand's strategy of placing high-end, design-focused coffee lounges in premium settings.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-11-03. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand emphasizes direct sourcing, I could not verify a comprehensive, publicly accessible list of specific farm names for all current single-origin offerings.

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