US Brand Directory
Madison, Wisconsin, Wisconsin · Specialty Coffee Brand Deep Dive
Finca Coffee
Ownership unverifiedRoasted by UndisclosedSourcing: Limited public info
TagsFinca CoffeeWisconsin coffee roastersEl SalvadorIndependentLimited public infoDoes not roast its own
Visit Finca Coffee's site Finca Coffee is a Madison-based cafe that serves as a cultural bridge to El Salvador, offering direct-trade coffee alongside traditional Salvadoran dishes. The shop focuses on providing a farm-to-cup experience by maintaining close ties with the coffee-growing regions of the owners' homeland.
Ownership
Finca Coffee is an independent, family-owned business founded by Silas and Marleni Valle.
Founded
2019
Roasting
Does not roast in-house — coffee is roasted by Undisclosed.
What it's known for
The brand is known for its direct-trade relationships with coffee farmers in El Salvador and its menu of authentic Salvadoran cuisine, including pupusas and Salvadoran quesadillas.
Sourcing countries
El Salvador
Farm-level sourcing
The brand sources coffee directly from farms in El Salvador, with beans shipped to Madison every few weeks to ensure freshness. While they emphasize direct relationships with farmers, they do not publicly list specific farm names or producer details on their website.
Sources used in this deep dive
- https://fincacoffee.com
- https://borderlessmag.org/2020/07/16/from-the-coffee-farms-of-el-salvador-to-the-dairy-lands-of-wisconsin
- https://spectrumnews1.com/wi/milwaukee/news/2025/09/15/finca--hispanic-heritage-month--el-salvador--coffee--madison
- https://captimes.com/entertainment/dining/restaurants/let-s-eat-the-heart-of-finca-coffee-glows-warm-with-salvadoran-specialties/article_60f1ba5b-63d1-5cb1-8bc5-9f72f7e1a9af.html
- https://madisoneatsfoodtours.com/best-coffee-shops-in-madison-8-local-stops
- https://isthmus.com/locations/finca
Research disclosure — this profile was compiled from public online sources on 2026-10-01. It is not a review: we have not tasted this brand's coffee. Ownership, roasting and sourcing claims belong to the brand and its published materials. I could not verify the specific name of the roaster or the exact farms used, as the brand's website focuses on its cafe menu and general sourcing philosophy rather than detailed coffee product specifications.