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Holly Springs, NC, North Carolina · Specialty Coffee Brand Deep Dive

Five Star Coffee Roasters

Editorial sacred-geometry artwork for Five Star Coffee Roasters; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Farm & producer level
TagsFive Star Coffee RoastersNorth Carolina coffee roastersHondurasColombiaGuatemalaPeruEthiopiaIndonesiaIndependentFarm & producer levelRoasts in-house
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Five Star Coffee Roasters is a specialty coffee roaster based in Holly Springs, North Carolina, dedicated to bridging the gap between coffee producers and consumers. By leveraging a direct-trade model through their sister company, De La Finca, they provide traceable, high-quality beans while supporting smallholder farmers. The company emphasizes freshness and community connection, offering a range of single-origin coffees and signature blends.

Ownership
Five Star Coffee Roasters is an independent, family-owned business founded by Nelson Amador, a fourth-generation coffee farmer.
Founded
2015
Roasting
Reported to roast in-house.
What it's known for
The brand is known for its direct-trade model, which connects consumers in North Carolina directly to coffee producers, including the founder's own family farms in Honduras. They are also recognized for their award-winning decaf and commitment to specialty-grade, traceable coffee.
Sourcing countries
Honduras · Colombia · Guatemala · Peru · Ethiopia · Indonesia
Farm-level sourcing
The brand maintains high transparency by sourcing through its sister company, De La Finca Coffee Importers, to establish direct relationships with farmers and cooperatives. They frequently name specific farms, such as Finca Santa Lucia, or producer associations like ASOCANAFI and JUMARP for their single-origin offerings. Their portfolio includes both distinct single-origin coffees and curated blends.
Notable coffees
  • — Santa Lucia (Honduras)
  • — Chayote (Honduras)
  • — Colombia Washed Geisha (ASOCANAFI)
  • — Colombia Pink Bourbon (ASOCANAFI)
  • — Los Andes (Peru, JUMARP)
  • — Las Lomas (Guatemala)
In the news

Recent news and media coverage about Five Star Coffee Roasters, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-07-19 · Reverse Wine Snob
INSIDER DEAL! Five Star Coffee Roasters Dark Roast Whole Bean Variety Pack

The publication featured Five Star Coffee Roasters as part of its 'Inexpensive Gourmet Insider Deals' series. The coverage highlights the brand's direct-trade model, noting that the company is run by fourth-generation Honduran coffee farmers who import and roast their own beans.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-11-04. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand provides extensive information on its sourcing and producer relationships, the exact founding date was verified via third-party industry coverage rather than the brand's primary 'About' page.

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