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St. Louis Park, Minnesota, Minnesota · Specialty Coffee Brand Deep Dive

Folly Coffee Roasters

Editorial sacred-geometry artwork for Folly Coffee Roasters; not a documentary photograph
Owned by FairWave Specialty Coffee CollectiveRoasts its own coffeeSourcing: Limited public info
TagsFolly Coffee RoastersMinnesota coffee roastersOwned by FairWave Specialty Coffee CollectiveRoasts in-house
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Folly Coffee Roasters is a St. Louis Park-based specialty coffee company that has gained recognition for its award-winning, small-batch roasting process. Founded in 2018, the brand distinguishes itself by focusing on unique roast profiles that highlight the natural, inherent flavors of high-quality beans while strictly avoiding bitterness or burnt notes. By maintaining a lighthearted and approachable brand identity, the company successfully bridges the gap between casual coffee drinkers and the high-end specialty market. Since 2023, Folly Coffee has operated as a member of the FairWave Specialty Coffee Collective, leveraging shared resources to expand its reach while maintaining its local operational focus.

Corporate ownership disclosure

Folly Coffee Roasters is owned by FairWave Specialty Coffee Collective

Folly Coffee Roasters was acquired by the FairWave Specialty Coffee Collective in May 2023. The partnership provides the brand with access to global green coffee sourcing, back-of-house business support, and shared best practices while maintaining its local brand identity.

Ultimate owner: a mid-size coffee group

Ownership is disclosed when documented. Corporate parents can shape sourcing and independence claims. Public sources were researched as of 2026-10-02.

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Ownership
Folly Coffee Roasters was acquired by the FairWave Specialty Coffee Collective in May 2023. The partnership provides the brand with access to global green coffee sourcing, back-of-house business support, and shared best practices while maintaining its local brand identity.
Founded
2018
Roasting
Reported to roast in-house.
What it's known for
Folly Coffee is known for its award-winning, small-batch specialty coffee roasts and its lighthearted, approachable brand identity. The company emphasizes high-quality beans and unique roast profiles designed to highlight natural flavors without bitterness.
Farm-level sourcing
The brand describes its coffee as ethically sourced and high-end, but it does not consistently publish specific farm or producer names on its public-facing website. Their offerings include a variety of single-origin coffees and blends, focusing on quality and consistency.
Notable coffees
  • — SOB Espresso
  • — Winer
Documented coffee offerings

Coffees researched from Folly Coffee Roasters

These are examples recorded during editorial research. They are not a live product feed. The coffee, lot, price, and availability may have changed. We have not necessarily brewed these coffees ourselves.

External customer, cafe, marketplace, and class ratings are not comparable measures of the quality of an individual coffee. We do not convert them into original tasting scores or brand-wide star ratings. Our independent reviews are published separately after a coffee has actually been brewed and evaluated.

Verify original product sources

Retailer information: Folly Coffee Roasters

Documented physical retailers
Kowalski's Markets
Historical source note (not live inventory): Carries the brand's coffee in the grocery department of their locations.
Physical
Lunds & Byerlys
Historical source note (not live inventory): Available at these grocery locations around the Twin Cities metro area.
Physical
Target
Historical source note (not live inventory): The brand has been featured in promotional sales at Target locations.
Physical
Angel Food Bakery & Donut Bar
Historical source note (not live inventory): Serves the brand's coffee at their establishment.
Physical
Pizzeria Lola
Historical source note (not live inventory): Pours the brand's coffee at their restaurant.
Physical
Documented online sources
Folly Coffee Roasters's online shop
Historical source note (not live inventory): The brand's official website offering their full range of coffee beans and subscriptions.
Website

I was able to verify several physical retail partners in the Minnesota area through local media and the brand's social media, as well as their primary online store, though specific product availability at individual grocery stores can vary.

These references come from public store locators, retailer listings and brand materials. Last checked Oct 19, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-02. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand mentions ethical sourcing and high-end beans, it does not publish a list of specific sourcing countries or verifiable details regarding charitable philanthropy programs.

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