US Brand Directory
St. Louis Park, Minnesota, Minnesota · Specialty Coffee Brand Deep Dive
Folly Coffee Roasters
Owned by FairWaveRoasts its own coffeeSourcing: Limited public info
Visit Folly Coffee Roasters's site Folly Coffee Roasters is a Minnesota-based specialty coffee company that focuses on small-batch roasting to produce balanced, high-quality cups. Founded in 2018, the brand aims to bridge the gap between traditional coffee drinkers and the specialty coffee market through approachable, award-winning roasts. Since 2023, it has operated as part of the FairWave Specialty Coffee Collective.
Ownership
Folly Coffee Roasters was acquired by the FairWave Specialty Coffee Collective in May 2023. The partnership provides the brand with access to global green coffee sourcing, back-of-house business support, and shared best practices while maintaining its local brand identity.
Founded
2018
Roasting
Roasts its own coffee.
What it's known for
Folly Coffee is known for its award-winning, small-batch specialty coffee roasts and its lighthearted, approachable brand identity. The company emphasizes high-quality beans and unique roast profiles designed to highlight natural flavors without bitterness.
Farm-level sourcing
The brand describes its coffee as ethically sourced and high-end, but it does not consistently publish specific farm or producer names on its public-facing website. Their offerings include a variety of single-origin coffees and blends, focusing on quality and consistency.
Notable coffees
- — SOB Espresso
- — Winer
Sources used in this deep dive
- https://follycoffee.com/
- https://www.globenewswire.com/news-release/2023/05/02/2659665/0/en/Folly-Coffee-Roasters-and-Philtera-Cold-Brewed-Coffees-Join-the-FairWave-Specialty-Coffee-Collective.html
- https://dailycoffeenews.com/2018/05/30/folly-coffee-wisely-grows-a-roasting-business-outside-minneapolis
- https://startlandnews.com/2023/05/fairwave-minnesota
- https://pitchbook.com/profiles/company/527109-94
Research disclosure — this profile was compiled from public online sources on 2026-09-27. It is not a review: we have not tasted this brand's coffee. Ownership, roasting and sourcing claims belong to the brand and its published materials. While the brand emphasizes ethical sourcing, I could not verify a comprehensive list of specific sourcing countries or farm-level transparency details on their current website.