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Louisville, Kentucky, Kentucky · Specialty Coffee Brand Deep Dive

Good Folks Coffee Company

Editorial sacred-geometry artwork for Good Folks Coffee Company; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Origin / region level
TagsGood Folks Coffee CompanyKentucky coffee roastersColombiaGuatemalaDR CongoIndependentOrigin / region levelRoasts in-house
Visit Good Folks Coffee Company's site

Good Folks Coffee is a Louisville-based wholesale roastery dedicated to providing approachable, high-quality coffee to both commercial partners and home consumers. Founded with a focus on social and economic impact, the company emphasizes precision in its small-batch roasting process to ensure consistency and flavor. They maintain a strong presence in the local Louisville hospitality scene while distributing their products nationwide.

Ownership
Good Folks Coffee is an independent company co-owned by Matt Argo and Zach Hensley. While the owners recently participated in a group that acquired the assets of the cafe chain Please & Thank You, Good Folks Coffee itself remains an independent roastery.
Founded
2010
Roasting
Reported to roast in-house.
What it's known for
Good Folks is known for its commitment to small-batch roasting, consistent flavor profiles, and long-standing wholesale relationships with cafes, restaurants, and grocery stores throughout the United States.
Sourcing countries
Colombia · Guatemala · Democratic Republic of the Congo
Farm-level sourcing
The brand emphasizes ethical sourcing and building direct relationships with farmers, though their public-facing website primarily lists coffees by country of origin and roast profile. They occasionally highlight specific regions or washing stations, such as the Colombia Sugar Cane process decaf, but do not consistently publish farm-level data for every offering.
Notable coffees
  • — Fast Track Espresso
  • — Day Tripper Medium Roast
  • — Globe Trotter Dark Roast
  • — Guatemala Waykan
  • — Colombia Sugar Cane Process Decaf
In the news

Recent news and media coverage about Good Folks Coffee Company, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-09-14 · Courier Journal
Wild Eggs, Good Folks Coffee owners acquire Please & Thank You

Following a bankruptcy filing by Please & Thank You, a new ownership group including the owners of Good Folks Coffee has taken full control of the business. The new owners plan to improve the guest experience by eliminating certain fees, lowering prices, and expanding the menu while maintaining the brand's signature cookie offerings.

2026-09-14 · Daily Coffee News
In Louisville, Please & Thank You Sold to Owners of Coffee Supplier Good Folks

Good Folks Coffee Company owners Matt Argo and Zach Hensley, alongside Wild Eggs founders, have acquired the Louisville-based coffee and cookie chain Please & Thank You through a Chapter 11 asset sale. The acquisition follows a 15-year supply relationship between the two companies and aims to revitalize the brand while retaining its core offerings.

2026-07-09 · AOL
Coffee roastery, Wild Eggs founders step in to manage Please & Thank You

Owners of Good Folks Coffee and founders of Wild Eggs stepped in to provide operational support to Please & Thank You after the cookie chain filed for Chapter 11 bankruptcy. The intervention was driven by a long-standing supply partnership and a desire to preserve the local business during its financial restructuring.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-22. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand emphasizes direct relationships with farmers, I could not verify a comprehensive, publicly accessible database of specific farm names for their entire current product lineup.

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