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Bristol, Virginia · Specialty Coffee Brand Deep Dive

Haiku Brew Coffee

Ownership unverifiedRoasts its own coffee
TagsHaiku Brew CoffeeIndependentRoasts in-house
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Haiku Brew Coffee is a small-batch specialty roaster in Bristol, Virginia, founded and run by Justin VanHoy and co-owned with his brother Zac, who leads design and operations. The roaster emphasizes rare varieties, unusual processing methods, ethical sourcing, and named producer relationships. In September 2026 the company announced its transition to the Color Theory Coffee name while retaining the same roastery, sourcing approach, farmer relationships, and day-to-day roasting leadership.

Founded
Not explicitly stated
Roasting
Roasts its own coffee.
What it's known for
Small-batch, traceable coffees from named producers, including rare varieties and experimental processing methods.
Farm-level sourcing
The official story says the roaster sources ethically through direct producer relationships and trusted specialty importers, with producer names retained on the coffee.
Notable coffees
  • — Wilton Benitez Double Thermal Shock
  • — Timor-Leste Laclo Smallholders Timor Natural
Bags we've traced from this brand

Every coffee below is in our review database with its full transparency chain — from this brand through the roaster to the farm and farmer who grew it. Follow any bag back to where it started.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-09-30. It is not a review: we have not tasted this brand's coffee. Ownership, roasting and sourcing claims belong to the brand and its published materials. Primary-source review completed 2026-09-30. Haiku Brew announced a September 2026 transition to Color Theory Coffee; Justin VanHoy remains responsible for roasting and Zac VanHoy is co-owner and leads design and operations. No founding year was stated on the reviewed official pages.