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Bristol, Virginia · Specialty Coffee Brand Deep Dive

Haiku Brew Coffee

Editorial sacred-geometry artwork for Haiku Brew Coffee; not a documentary photograph
IndependentRoasts its own coffee
TagsHaiku Brew CoffeeVirginia coffee roastersIndependentRoasts in-houseFruit Co-FermentationCarbonic Maceration
Visit Haiku Brew Coffee's site

Haiku Brew Coffee is a small-batch specialty roaster in Bristol, Virginia, founded and run by Justin VanHoy and co-owned with his brother Zac, who leads design and operations. The roaster emphasizes rare varieties, unusual processing methods, ethical sourcing, and named producer relationships. In September 2026 the company announced its transition to the Color Theory Coffee name while retaining the same roastery, sourcing approach, farmer relationships, and day-to-day roasting leadership.

Ownership
Haiku Brew Coffee is an independent, owner-operated specialty coffee roaster founded by Justin VanHoy. The brand operates as a small-batch roaster based in Bristol, Virginia, and is currently transitioning its branding to Color Theory Coffee.
Founded
Not explicitly stated
Roasting
Reported to roast in-house.
What it's known for
Small-batch, traceable coffees from named producers, including rare varieties and experimental processing methods.
Farm-level sourcing
The official story says the roaster sources ethically through direct producer relationships and trusted specialty importers, with producer names retained on the coffee.
Notable coffees
  • — Wilton Benitez Double Thermal Shock
  • — Timor-Leste Laclo Smallholders Timor Natural
Documented coffees linked to this brand

These published coffee profiles are linked to this brand. Each profile distinguishes verified origins, roasters, farms and producers from information that remains undisclosed. A catalog entry is not automatically an independent tasting review.

Documented coffee offerings

Coffees researched from Haiku Brew Coffee

These are examples recorded during editorial research. They are not a live product feed. The coffee, lot, price, and availability may have changed. We have not necessarily brewed these coffees ourselves.

Caramel Pear Crisp

Finca Santo Tomas Perdido, Lake Atitlan, Guatemala

This single-origin coffee is sourced from the volcanic highlands of Lake Atitlan.

Original roaster or listing source

External customer, cafe, marketplace, and class ratings are not comparable measures of the quality of an individual coffee. We do not convert them into original tasting scores or brand-wide star ratings. Our independent reviews are published separately after a coffee has actually been brewed and evaluated.

Verify original product sources

Retailer information: Haiku Brew Coffee

Documented physical retailers
Whimsicals
Historical source note (not live inventory): A local coffee shop in Bristol, Tennessee, that partners with Haiku Brew to serve their coffee.
Physical
Documented online sources
Haiku Brew Coffee's online shop
Historical source note (not live inventory): The brand's primary digital storefront offering whole bean and ground coffee for direct-to-consumer purchase.
Website
Haiku Brew Coffee's subscription service
Historical source note (not live inventory): An online subscription platform allowing customers to receive recurring deliveries of the brand's coffee.
Website

I was able to verify the brand's own online store and one local cafe partner in Bristol, Tennessee; however, no other third-party retail locations or major online marketplaces were found to carry the brand.

These references come from public store locators, retailer listings and brand materials. Last checked Nov 2, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-04. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. Primary-source review completed 2026-09-30. Haiku Brew announced a September 2026 transition to Color Theory Coffee; Justin VanHoy remains responsible for roasting and Zac VanHoy is co-owner and leads design and operations. No founding year was stated on the reviewed official pages.

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