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Portland, Oregon, Oregon · Specialty Coffee Brand Deep Dive

Heart Coffee Roasters

Heart Coffee Roasters brand artwork
IndependentRoasts its own coffeeSourcing: Farm level
TagsHeart Coffee RoastersOregon coffee roastersKenyaEthiopiaColombiaHondurasMexicoBrazilGuatemalaIndependentFarm levelRoasts in-house
Visit Heart Coffee Roasters's site

Heart Coffee Roasters is a Portland-based specialty roaster dedicated to highlighting the distinct fruit flavors and inherent characteristics of high-quality green coffee. By employing a meticulous, light-roast approach, they aim to showcase the terroir of their beans rather than the roasting process itself. The company operates both as a roastery and a retail destination, maintaining a strong focus on hospitality and technical precision.

Ownership
Heart Coffee Roasters is an independent, family-owned business founded and operated by Rebekah and Wille Yli-Luoma.
Founded
2009
Roasting
Reported to roast in-house.
What it's known for
Heart is widely recognized for its precise, light-roast profile that prioritizes clarity and fruit-forward characteristics over roast development. They are considered a pioneer in defining Portland's clean, delicate specialty coffee style.
Sourcing countries
Kenya · Ethiopia · Colombia · Honduras · Mexico · Brazil · Guatemala
Farm-level sourcing
Heart maintains direct relationships with farmers and producers, often utilizing multi-year, pre-harvest contracts to ensure stability. Their single-origin offerings typically identify the specific farm, washing station, or producer behind the lot. They emphasize transparency in their supply chain, often providing details on pricing and sourcing practices.
Notable coffees
  • — Ethiopia Habtamu Fikadu
  • — Kenya Karimikui AB
  • — Ethiopia Musa Abalulesa
  • — Honduras Byron Hernandez
  • — Stereo Seasonal Blend
Documented coffees linked to this brand

These published coffee profiles are linked to this brand. Each profile distinguishes verified origins, roasters, farms and producers from information that remains undisclosed. A catalog entry is not automatically an independent tasting review.

Documented coffee offerings

Coffees researched from Heart Coffee Roasters

These are examples recorded during editorial research. They are not a live product feed. The coffee, lot, price, and availability may have changed. We have not necessarily brewed these coffees ourselves.

External customer, cafe, marketplace, and class ratings are not comparable measures of the quality of an individual coffee. We do not convert them into original tasting scores or brand-wide star ratings. Our independent reviews are published separately after a coffee has actually been brewed and evaluated.

Verify original product sources

Retailer information: Heart Coffee Roasters

Documented physical retailers
Heart Coffee Roasters Burnside Cafe
Historical source note (not live inventory): Physical cafe in Portland, Oregon, that sells the brand's full line of whole bean coffee.
Physical
Heart Coffee Roasters Woodstock Cafe
Historical source note (not live inventory): Physical cafe in Portland, Oregon, that sells the brand's full line of whole bean coffee.
Physical
Documented online sources
Heart Coffee Roasters's online shop
Historical source note (not live inventory): The brand's official website offers their full range of coffee beans and subscriptions for purchase.
Website

I was able to verify the brand's two physical cafe locations in Portland and their official online store; no other third-party retail partners were confirmed through the provided search results.

These references come from public store locators, retailer listings and brand materials. Last checked Nov 2, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-04. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand's website and various industry profiles confirm its founding and ownership, some third-party business databases contain conflicting or outdated information regarding executive leadership and company size.

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