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Portland, Oregon, Oregon · Specialty Coffee Brand Deep Dive

Heart Coffee Roasters

Ownership unverifiedRoasts its own coffeeSourcing: Farm level
TagsHeart Coffee RoastersKenyaEthiopiaColombiaHondurasMexicoBrazilGuatemalaIndependentFarm levelRoasts in-house
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Heart Coffee Roasters is a Portland-based specialty roaster dedicated to highlighting the distinct fruit flavors and inherent characteristics of high-quality green coffee. By employing a meticulous, light-roast approach, they aim to showcase the terroir of their beans rather than the roasting process itself. The company operates both as a roastery and a retail destination, maintaining a strong focus on hospitality and technical precision.

Ownership
Heart Coffee Roasters is an independent, family-owned business founded and operated by Rebekah and Wille Yli-Luoma.
Founded
2009
Roasting
Roasts its own coffee.
What it's known for
Heart is widely recognized for its precise, light-roast profile that prioritizes clarity and fruit-forward characteristics over roast development. They are considered a pioneer in defining Portland's clean, delicate specialty coffee style.
Sourcing countries
Kenya · Ethiopia · Colombia · Honduras · Mexico · Brazil · Guatemala
Farm-level sourcing
Heart maintains direct relationships with farmers and producers, often utilizing multi-year, pre-harvest contracts to ensure stability. Their single-origin offerings typically identify the specific farm, washing station, or producer behind the lot. They emphasize transparency in their supply chain, often providing details on pricing and sourcing practices.
Notable coffees
  • — Ethiopia Habtamu Fikadu
  • — Kenya Karimikui AB
  • — Ethiopia Musa Abalulesa
  • — Honduras Byron Hernandez
  • — Stereo Seasonal Blend
Bags we've traced from this brand

Every coffee below is in our review database with its full transparency chain — from this brand through the roaster to the farm and farmer who grew it. Follow any bag back to where it started.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-09-30. It is not a review: we have not tasted this brand's coffee. Ownership, roasting and sourcing claims belong to the brand and its published materials. While the brand's website and various industry profiles confirm its founding and ownership, some third-party business databases contain conflicting or outdated information regarding executive leadership and company size.