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Charlotte, North Carolina · Specialty Coffee Brand Deep Dive

HEX Coffee Roasters

Editorial sacred-geometry artwork for HEX Coffee Roasters; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Farm & producer level
TagsHEX Coffee RoastersNorth Carolina coffee roastersBurundiKenyaColombiaEcuadorEthiopiaIndependentFarm & producer levelRoasts in-house
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HEX Coffee Roasters is a Charlotte-based specialty coffee company that evolved from a pop-up concept into a dedicated roastery and cafe. They focus on sourcing high-quality, vibrant single-origin beans and roasting them to highlight the unique characteristics of their origin. The brand emphasizes community, intentionality, and building long-term, respectful relationships with coffee producers.

Ownership
HEX Coffee Roasters is an independent company founded by Chandler Wrenn, Tanner Morita, and John Michael Cord.
Founded
2015
Roasting
Reported to roast in-house.
What it's known for
HEX is known for a modern, analytical approach to roasting that emphasizes bright, vibrant, and fruited flavor profiles. They are recognized for their commitment to relationally-based supply chains and for curating high-quality single-origin coffees.
Sourcing countries
Burundi · Kenya · Colombia · Ecuador · Ethiopia
Farm-level sourcing
HEX Coffee Roasters prioritizes transparency by publishing the specific producer, farm, or washing station name for their single-origin offerings. They source through a mix of direct relationships and specialty importers, focusing on coffees that highlight distinct regional provenance.
Notable coffees
  • — Gaharo Heirloom Bourbon (Bukeye Station, Burundi)
  • — Gachatha Washed (Gachatha Coffee Factory, Kenya)
  • — José Joaquin Bolaños Gesha (Colombia)
  • — Ángel Benigno Capa Chamba Criollo (Ecuador)
  • — Demetrio Sanchez Pino Geisha (Ecuador)
  • — Guji Natural (Ethiopia)
In the news

Recent news and media coverage about HEX Coffee Roasters, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-10-26 · The Charlotte Ledger
Is coffee becoming a luxury?

HEX Coffee co-founder Tanner Morita discussed the economic pressures facing Charlotte coffee shops, noting that rising costs for rent, labor, and green coffee are forcing businesses to adapt. The article highlights how local roasters are navigating these inflationary challenges while attempting to keep consumer prices stable.

2026-10-19 · Charlotte Observer
LadyBird Taco sets grand opening date in Charlotte

LadyBird Taco opened its first North Carolina location in Charlotte's South End neighborhood. The restaurant features a beverage program developed in partnership with local roaster HEX Coffee.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-11-04. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand's current roasting equipment and sourcing practices are well-documented, the exact ownership percentages among the three founders are not publicly disclosed.

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