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Noblesville, Indiana, Indiana · Specialty Coffee Brand Deep Dive

Hidaya Coffee

Hidaya Coffee brand artwork
IndependentRoasts its own coffeeSourcing: Origin / region level
TagsHidaya CoffeeIndiana coffee roastersEthiopiaColombiaIndependentOrigin / region levelRoasts in-house
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Hidaya Coffee is a specialty roaster based in Noblesville, Indiana, that focuses on small-batch, roast-to-order production. The brand emphasizes an educational approach, aiming to guide customers through the origins and craftsmanship of their coffee offerings. They operate as a direct-to-consumer retailer with a mobile coffee cart service for local events. Their market position centers on transparency and providing a curated, accessible experience for coffee enthusiasts.

Ownership
Hidaya Coffee is an independent, family-owned specialty coffee roaster based in Indiana.
Founded
2024
Roasting
Reported to roast in-house.
What it's known for
The brand is known for its commitment to donating 5% of all sales to Doctors Without Borders and its focus on guiding customers through the origins and craftsmanship of specialty coffee.
Sourcing countries
Ethiopia · Colombia
Farm-level sourcing
The brand provides information on the country and specific region of origin for its coffees, such as Guji Hambela in Ethiopia or Pereira, Risaralda in Colombia. While they emphasize ethical sourcing and farm-to-cup transparency, they do not consistently publish the names of specific farms or individual producers for every offering. Their collection includes both single-origin coffees and blends.
Notable coffees
  • — Ethiopia Guji Hambela Dabaye
  • — Ethiopia Yirgacheffe
  • — Colombia Supremo
Documented coffee offerings

Coffees researched from Hidaya Coffee

These are examples recorded during editorial research. They are not a live product feed. The coffee, lot, price, and availability may have changed. We have not necessarily brewed these coffees ourselves.

External customer, cafe, marketplace, and class ratings are not comparable measures of the quality of an individual coffee. We do not convert them into original tasting scores or brand-wide star ratings. Our independent reviews are published separately after a coffee has actually been brewed and evaluated.

Verify original product sources

Retailer information: Hidaya Coffee

Documented online sources
Hidaya Coffee's online shop
Historical source note (not live inventory): Sells the brand's full collection of single-origin and blended coffee beans directly to consumers.
Website

I was able to verify that Hidaya Coffee operates its own online store for direct-to-consumer sales, but I could not find evidence of the brand being sold in any third-party physical retail stores or other online marketplaces.

These references come from public store locators, retailer listings and brand materials. Last checked Oct 15, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-09-30. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. I could not verify the specific founding year of the company through their website or public documentation.

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