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Franklin, Tennessee, Alabama · Specialty Coffee Brand Deep Dive

Honest Coffee Roasters

Editorial sacred-geometry artwork for Honest Coffee Roasters; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Farm level
TagsHonest Coffee RoastersAlabama coffee roastersGuatemalaColombiaPapua New GuineaIndependentFarm levelRoasts in-house
Visit Honest Coffee Roasters's site

Honest Coffee Roasters is a specialty coffee company founded in 2014 that operates as both a roaster and a retailer with a focus on meticulous craftsmanship. Inspired by the values of Abraham Lincoln, the brand emphasizes transparency and direct relationships with farmers to ensure ethical practices throughout the supply chain. They operate multiple locations across Tennessee and Alabama, where they roast coffee and train baristas to maintain high quality standards. By prioritizing direct sourcing, the company aims to support the economic well-being of coffee-growing communities while providing consumers with high-quality single-origin and blended coffees. Their business model integrates wholesale and retail channels, positioning them as a community-focused brand that views coffee as a vehicle for positive social impact.

Ownership
The company is independent and was founded by a group led by Bruce Lowman and Travis Anderson.
Founded
2014
Roasting
Reported to roast in-house.
What it's known for
Honest Coffee Roasters is known for its commitment to ethical, direct sourcing and its focus on craftsmanship inspired by the values of Abraham Lincoln.
Sourcing countries
Guatemala · Colombia · Papua New Guinea
Farm-level sourcing
The brand emphasizes direct sourcing from farmers and small farm holders to ensure fair pay and community support. They provide 'Bean Bios' for their offerings, which typically identify the producer, country, varietal, and processing method for their single-origin and blended coffees.
Notable coffees
  • — Half Truth (Colombia/Guatemala)
Documented coffee offerings

Coffees researched from Honest Coffee Roasters

These are examples recorded during editorial research on Nov 6, 2026. They are not a live product feed. The coffee, lot, price, and availability may have changed. We have not necessarily brewed these coffees ourselves.

Dual Axes

Guatemala / Colombia · Washed

A harmonious blend featuring rich, nutty sweetness from Brazilian beans and bright, fruity complexity from Guatemalan beans with notes of brown sugar and sweet tea.

Original roaster or listing source

External customer, cafe, marketplace, and class ratings are not comparable measures of the quality of an individual coffee. We do not convert them into original tasting scores or brand-wide star ratings. Our independent reviews are published separately after a coffee has actually been brewed and evaluated.

Verify original product sources

Retailer information: Honest Coffee Roasters

Documented physical retailers
Honest Coffee Roasters (The Factory at Franklin)
Historical source note (not live inventory): Physical cafe location in Franklin, TN, selling whole bean coffee and merchandise.
Physical
Honest Coffee Roasters (Berry Farms)
Historical source note (not live inventory): Physical cafe location in Franklin, TN, offering whole bean coffee and retail items.
Physical
Honest Coffee Roasters (L&L Market)
Historical source note (not live inventory): Physical cafe location in Nashville, TN, selling the brand's coffee.
Physical
Honest Coffee Roasters (Lea Ave)
Historical source note (not live inventory): Physical cafe location in downtown Nashville, TN, selling the brand's coffee.
Physical
Honest Coffee Roasters (Huntsville, AL)
Historical source note (not live inventory): Physical cafe location in Huntsville, AL, serving coffee sourced from the brand's Tennessee roastery.
Physical
Documented online sources
Honest Coffee Roasters's online shop
Historical source note (not live inventory): The brand's official website for purchasing single origin and blended coffee beans.
Website

I was able to verify multiple physical cafe locations across Tennessee and Alabama, as well as the brand's official online store; I could not find evidence of the brand being sold in third-party grocery chains or external online marketplaces.

These references come from public store locators, retailer listings and brand materials — last checked Oct 7, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
In the news

Recent news and media coverage about Honest Coffee Roasters, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-08-12 · WAFF
Honest Coffee Roasters breaks down types of coffee

Honest Coffee Roasters appeared on the local program Tennessee Valley Living to educate viewers on different coffee brewing methods and flavor profiles. The segment highlighted the brand's presence in the Huntsville and Madison, Alabama, markets.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-03. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand mentions supporting specific community initiatives like feminine hygiene distribution in Papua New Guinea and infrastructure projects, they do not publish a formal, named philanthropy program with specific financial commitments or percentages.

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