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Minneapolis, Minnesota · Specialty Coffee Brand Deep Dive

Jinx Tea

Editorial sacred-geometry artwork for Jinx Tea; not a documentary photograph
IndependentRoasting arrangement unverifiedSourcing: Farm level
TagsJinx TeaMinnesota coffee roastersChinaIndependentFarm level
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Jinx Tea is a Minneapolis-based beverage company that specializes in premium, sparkling ready-to-drink teas. Originally launched as a food truck and later a physical tea bar, the brand now focuses on wholesale distribution of its cold-brewed, lower-sugar tea products. Their offerings are defined by a commitment to direct-sourcing heritage teas from small family farms in China.

Ownership
Jinx Tea is an independent, family-owned business co-founded by Jennifer Wills, Chris Eilers, and Sam Eilers.
Founded
2018
Roasting
Roasting arrangement not independently verified.
What it's known for
Jinx Tea is known for its sparkling, ready-to-drink cold-brewed tea line that emphasizes lower sugar content and culinary-inspired flavor profiles. The brand transitioned from a brick-and-mortar tea bar to a wholesale-focused beverage company.
Sourcing countries
China
Farm-level sourcing
The brand sources its tea directly from small, independent family farms in China through a partnership with Verdant Tea. They emphasize heritage, hand-harvested teas and often include the signature of the farmer on their packaging to highlight these direct relationships.
In the news

Recent news and media coverage about Jinx Tea, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2024-11-26 · Twin Cities Business
The Tea on Jinx's Relaunch

Jinx Tea has updated its branding and logo as part of a strategic shift toward becoming a national premium beverage brand in the functional drink category. The company is emphasizing its sourcing partnerships with tea masters in China as it expands its wholesale distribution.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-25. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand previously operated a physical location that served coffee in partnership with Folly Coffee, Jinx Tea itself is a tea-focused company and does not roast or offer its own line of specialty coffee.

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