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Atlanta, Georgia, Georgia · Specialty Coffee Brand Deep Dive

Kiid Coffee

Editorial sacred-geometry artwork for Kiid Coffee; not a documentary photograph
IndependentRoasting arrangement unverifiedSourcing: Limited public info
TagsKiid CoffeeGeorgia coffee roastersIndependent
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Kiid Coffee is an Atlanta-based beverage company that produces a caffeine-free, sugar-free instant latte mix designed for children. The brand aims to provide a healthy, nutrient-fortified alternative to sugary drinks while fostering an interest in entrepreneurship among kids. Their products are formulated with organic decaffeinated coffee, cacao, and essential vitamins to mimic the experience of a morning coffee ritual.

Ownership
Kiid Coffee is an independent, family-owned business founded by David Sanborn and his son, Ethan Sanborn.
Founded
2022
Roasting
Roasting arrangement not independently verified.
What it's known for
Kiid Coffee is known for being the first coffee-alternative beverage specifically formulated for children, featuring a 99.9% caffeine-free, nutrient-dense blend of decaffeinated coffee, cacao, prebiotic fiber, and vitamins.
Farm-level sourcing
The brand does not disclose specific farm or producer information for its coffee components. The product is a formulated instant drink mix rather than a traditional single-origin coffee offering.
In the news

Recent news and media coverage about Kiid Coffee, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2025-10-02 · Food Republic
Kiid Coffee: Here's What Happened After Shark Tank

Following a March 2025 appearance on Shark Tank, Kiid Coffee experienced a significant surge in demand and secured an investment from Daniel Lubetzky. The brand has since scaled operations to meet national demand and is exploring international expansion and new flavor profiles.

2025-03-06 · Georgia Tech News Center
Georgia Tech Graduate Takes Kiid Coffee to ‘Shark Tank’

Georgia Tech alumnus David Sanborn and his son Ethan appeared on ABC's Shark Tank to pitch their caffeine-free, nutrient-fortified coffee alternative for children. The duo successfully secured a deal with investor Daniel Lubetzky during the episode.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-21. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. I could not verify the specific sourcing origins or the identity of the manufacturing partner responsible for producing the instant coffee powder.

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