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Omaha, Nebraska, Nebraska · Specialty Coffee Brand Deep Dive

LaRue Coffee & Roasterie

Editorial sacred-geometry artwork for LaRue Coffee & Roasterie; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Limited public info
TagsLaRue Coffee & RoasterieNebraska coffee roastersCentral AmericaSouth AmericaIndependentRoasts in-house
Visit LaRue Coffee & Roasterie's site

Founded in 1972 by Verlyn L’Heureux as Fountain Products of Nebraska, the company began operations out of a garage before incorporating as LaRue Distributing, Inc. in 1975. Based in Omaha, Nebraska, the roaster utilizes a HACCP-certified air roasting process to produce small-batch coffee for its own label and various commercial clients. The company is documented for its extensive wholesale and private-label manufacturing services, which support thousands of restaurants, offices, and vending providers across the Midwest. Beyond its roasting operations, the business maintains a large-scale distribution network that delivers coffee and beverage supplies to clients throughout the region.

Ownership
LaRue Coffee & Roasterie is an independent, family-owned and operated company. It was founded by Verlyn L’Heureux and continues to operate as a private business.
Founded
1972
Roasting
Reported to roast in-house.
What it's known for
LaRue is known for being a long-standing regional roaster and a major wholesale supplier that provides private-label roasting, packaging, and distribution services for coffee shops, vending providers, and restaurants across the Midwest.
Sourcing countries
Central America · South America
Farm-level sourcing
The company sources Arabica beans from various countries, but does not publicly disclose specific farm or producer names. They focus on providing consistent, high-grade coffee for wholesale and private-label clients rather than highlighting single-origin traceability.
Notable coffees
  • — Jamaican Me Crazy
  • — Connoisseur's Choice
  • — Fancy Select
  • — Colombian
In the news

Recent news and media coverage about LaRue Coffee & Roasterie, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-05-10 · Roast Local
Best Independent Coffee Roasters in Omaha, Nebraska (2026)

LaRue Coffee & Roasterie is highlighted as a long-standing, family-owned operation in Omaha that has been roasting since the early 1970s. The article notes the company's significant role as a wholesale supplier for independent shops, restaurants, and offices throughout the Midwest.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-27. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the company mentions sourcing from 35 countries in older press coverage, their current website does not list specific countries or provide a transparent list of origins.

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