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Honolulu, Hawaii · Specialty Coffee Brand Deep Dive

Local Joe Coffee Roasters

Editorial sacred-geometry artwork for Local Joe Coffee Roasters; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Origin / region level
TagsLocal Joe Coffee RoastersHawaii coffee roastersUnited StatesIndependentOrigin / region levelRoasts in-house
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Local Joe Coffee Roasters is a Honolulu-based specialty coffee company founded by a former Peet's roastmaster. They utilize a traditional Probat drum roaster combined with a unique technique involving Hawaiian volcanic water to reduce acidity and enhance digestibility. The company is committed to equitable sourcing and social justice within the island community.

Ownership
Local Joe Coffee Roasters is an independent, Black-owned company founded by Charles Asselbaye.
Founded
2015
Roasting
Reported to roast in-house.
What it's known for
The brand is known for its specialized roasting process that utilizes Hawaiian volcanic water to manage bean temperature and acidity during the roasting cycle.
Sourcing countries
United States
Farm-level sourcing
The brand focuses on sourcing Hawaiian-grown coffees, such as those from the Hamakua region. While they highlight specific regional origins, they do not consistently publish the names of individual farms or producers for all offerings.
Notable coffees
  • — 100% Organic Hamakua
In the news

Recent news and media coverage about Local Joe Coffee Roasters, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2023-06-06 · Pacific Business News
Downtown coffee shop opens in Ewa Beach

Local Joe Coffee Roasters expanded its operations by opening a second location in Ewa Beach, West Oahu. This move marks the company's first expansion beyond its flagship store in Downtown Honolulu.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-20. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand emphasizes equitable sourcing, I could not verify a comprehensive list of all specific farms or producers they currently partner with beyond regional origin designations.

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