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Brooklyn, New York · Specialty Coffee Brand Deep Dive

Loveless Coffees

Editorial sacred-geometry artwork for Loveless Coffees; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Farm level
TagsLoveless CoffeesNew York coffee roastersColombiaGuatemalaKenyaEthiopiaBrazilCosta RicaPanamaTanzaniaMexicoIndependentFarm levelRoasts in-house
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Loveless Coffees is a Brooklyn-based roastery and café that focuses on producing complex, well-structured coffees using a distinct New York-Nordic roasting style. Founded by industry veterans, the company emphasizes environmental sustainability, transparent pricing, and direct relationships with small-scale coffee producers. They operate a roastery-café in the Bushwick neighborhood, serving both classic and experimental coffee offerings.

Ownership
Loveless Coffees is an independent, family-owned business founded by Will Douglas and Joe Wieczorek.
Founded
2017
Roasting
Reported to roast in-house.
What it's known for
The brand is known for its 'New York-Nordic' roasting style, which combines Scandinavian-influenced light-to-medium roasting techniques with the bold, clear, and sweet flavor profiles characteristic of the New York coffee scene.
Sourcing countries
Colombia · Guatemala · Kenya · Ethiopia · Brazil · Costa Rica · Panama · Tanzania · Mexico
Farm-level sourcing
Loveless Coffees frequently identifies specific washing stations or farms, such as the Kamavindi Factory in Kenya or specific producers like Janyn Escobar in Guatemala. They prioritize working with small-scale farmers and publish import prices to ensure transparency regarding producer compensation. Their offerings include both single-origin lots and curated field blends.
Notable coffees
  • — Kamavindi Select (Kenya)
  • — Janyn Escobar Washed Gesha (Guatemala)
  • — Rosegold Espresso (Brazil/Ethiopia blend)
  • — Passiflora Passionfruit Co-ferment (Colombia)
  • — Yenser Urán Anaerobic Natural Chiroso (Colombia)
  • — El Triunfo Washed Premium Field Blend (Colombia)
In the news

Recent news and media coverage about Loveless Coffees, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-11-03. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand's founding year is cited as 2017 in secondary coverage, some professional profiles suggest 2016, and I could not definitively verify the exact month of incorporation.

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