Who Makes The
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US Brand Directory
Houston, Texas · Specialty Coffee Brand Deep Dive

Luce Coffee Roasters

Ownership unverifiedRoasts its own coffeeSourcing: Origin / region level
TagsLuce Coffee RoastersTexas coffee roastersColombiaEthiopiaHondurasIndependentOrigin / region levelRoasts in-house
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Luce Coffee Roasters is a Houston-based specialty coffee company dedicated to education, community engagement, and high-quality roasting. Founded by Helen Choi and Luke Jung, the brand operates a prominent flagship location that serves as a hub for coffee professionals and enthusiasts alike. They emphasize a hands-on approach to coffee, offering everything from SCA-certified roasting courses to a wide variety of meticulously roasted single-origin beans and blends.

Ownership
Luce Coffee Roasters is an independent, family-owned business co-founded by Helen Choi and Luke Jung.
Founded
2017
Roasting
Roasts its own coffee.
What it's known for
The brand is known for its large-scale, two-story flagship café in Houston that features on-site roasting, coffee education courses, and hosting industry-leading coffee competitions.
Sourcing countries
Colombia · Ethiopia · Honduras
Farm-level sourcing
The brand sources coffee from various regions, often identifying the country and specific region, such as the Valle del Cauca in Colombia. While they emphasize sustainable sourcing, they generally do not publish specific farm or producer names for their standard offerings. Their lineup includes both signature blends and rotating single-origin selections.
Notable coffees
  • — Sleep Well Decaf (Colombia)
  • — Pan Pacificopeia (Blend)
  • — Colombia Wush Wush
  • — Ethiopia Washed
  • — Honduras Washed Geisha
Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-01. It is not a review: we have not tasted this brand's coffee. Ownership, roasting and sourcing claims belong to the brand and its published materials. While the brand provides regional information for its coffees, I could not verify specific farm or producer names for their current single-origin offerings.