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Tallahassee, Florida · Specialty Coffee Brand Deep Dive

Lucky Goat Coffee Co

Editorial sacred-geometry artwork for Lucky Goat Coffee Co; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Farm level
TagsLucky Goat Coffee CoFlorida coffee roastersCosta RicaColombiaEthiopiaIndependentFarm levelRoasts in-house
Visit Lucky Goat Coffee Co's site

Lucky Goat Coffee is a Tallahassee-based specialty coffee roaster that has evolved from a wholesale-focused operation into a prominent retail café chain across the Southeast United States. Founded in 2010, the company maintains a commitment to specialty-grade coffee, ensuring every bean is rated 80 points or higher on the Specialty Coffee Association scale. Beyond their retail presence, they provide comprehensive services including private label production, equipment consulting, and wholesale distribution. The brand is recognized for its diverse product range, which spans single-origin offerings, signature blends, and flavored coffees available in whole bean, ground, and single-serve formats.

Ownership
Lucky Goat Coffee is an independent, family-owned company founded in 2010, currently led by owners including Jo Salinas, Luiz Reynolds, and Dan Watkins.
Founded
2010
Roasting
Reported to roast in-house.
What it's known for
Lucky Goat is known for its extensive wholesale coffee program, private label services, and a growing network of retail cafés across the Southeast United States.
Sourcing countries
Costa Rica · Colombia · Ethiopia
Farm-level sourcing
The brand identifies specific farms for its single-origin offerings, such as Finca La Naciente in Costa Rica and El Indio in Colombia. While they highlight these specific origins, they also produce a variety of blends and flavored coffees that utilize broader sourcing practices.
Notable coffees
  • — Costa Rica Rivense Finca La Naciente
  • — Colombia El Indio
  • — Ethiopia ARDI
  • — Billy Goat Breakfast Blend
  • — Lucky 7 Espresso
  • — Mountain Goat House Blend
Documented coffee offerings

Coffees researched from Lucky Goat Coffee Co

These are examples recorded during editorial research on Nov 10, 2026. They are not a live product feed. The coffee, lot, price, and availability may have changed. We have not necessarily brewed these coffees ourselves.

External customer, cafe, marketplace, and class ratings are not comparable measures of the quality of an individual coffee. We do not convert them into original tasting scores or brand-wide star ratings. Our independent reviews are published separately after a coffee has actually been brewed and evaluated.

Verify original product sources

Retailer information: Lucky Goat Coffee Co

Documented physical retailers
Lucky Goat Coffee Co. Cafés
Historical source note (not live inventory): The brand operates multiple physical café locations across Florida and Georgia where they sell their roasted coffee beans and beverages.
Physical
Documented online sources
Lucky Goat Coffee Co. online shop
Historical source note (not live inventory): The brand sells its full range of freshly roasted coffee beans, single-serve pods, and merchandise directly through its official website.
Website

I was able to verify that Lucky Goat Coffee Co. sells its products through its own network of physical café locations and its official e-commerce website; while the brand mentions wholesale deliveries to other cafes, no specific third-party retail partners were identified.

These references come from public store locators, retailer listings and brand materials — last checked Oct 12, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
In the news

Recent news and media coverage about Lucky Goat Coffee Co, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2026-09-13 · Destin Life
Destin Is About To Get A Little Luckier!

Lucky Goat Coffee is opening a new café in Destin, Florida, at City Market Beachside. The location is owned and operated by local franchisees Tom and Koley Houle.

2026-08-31 · KBTX News
Pumpkin spice returns to Brazos Valley coffee shops

The Lucky Goat Coffee location in Bryan, Texas, is introducing its first-ever pumpkin spice menu. The new fall lineup includes a pumpkin spice latte, a banana bread latte, and a spiced dirty chai.

2026-08-21 · Pembroke Pines News
Lucky Goat Coffee months away from opening in Pembroke Pines

Lucky Goat Coffee is expanding into South Florida with a new location in Pembroke Pines. The company, which gained significant retail traction after entering over 475 Publix supermarkets in 2024, expects the new café to open within four to six months.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-03. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand mentions working with 'trusted importers' and 'direct trade,' specific farm names beyond the Costa Rica Rivense Finca La Naciente were not consistently published for all current offerings.

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