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Reno, Nevada · Specialty Coffee Brand Deep Dive

Magpie Coffee Roasters

Editorial sacred-geometry artwork for Magpie Coffee Roasters; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Origin / region level
TagsMagpie Coffee RoastersNevada coffee roastersKenyaEthiopiaIndependentOrigin / region levelRoasts in-house
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Magpie Coffee Roasters is a Reno-based, small-batch roastery dedicated to highlighting the unique characteristics of specialty coffee through careful, hand-roasted techniques. Established in 2011, the company focuses on educational outreach and sourcing high-quality, traceable beans to share with the local community. Their operation is characterized by a commitment to seasonal, agricultural integrity and a hands-on approach to the roasting process.

Ownership
Magpie Coffee Roasters is an independent, family-owned business founded by Matthew Sewell and Mark Hirose.
Founded
2011
Roasting
Reported to roast in-house.
What it's known for
Magpie is known for its small-batch, artisanal roasting approach and for being a pioneer of the third-wave coffee movement in Reno, Nevada. The roastery gained national recognition as a 2015 Good Food Award winner.
Sourcing countries
Kenya · Ethiopia
Farm-level sourcing
The brand emphasizes direct relationships with farmers and producers, though their public-facing product descriptions typically highlight the region or cooperative rather than specific farm names. They utilize a mix of specialty coffee importers to source their seasonal single-origin offerings and flagship blends.
Notable coffees
  • — Kenya Gondo Co-op
  • — Danch Meng (Yirgacheffe)
  • — Pica Pica Seasonal Blend
In the news

Recent news and media coverage about Magpie Coffee Roasters, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2024-07-10 · News 4 & Fox 11
PHOTOS: Investigation underway after car plows into Reno coffeeshop

A vehicle crashed into the Magpie Coffee Roasters storefront on South Wells Avenue in Reno during the early morning hours of July 10, 2024. The incident resulted in property damage to the cafe, which temporarily closed for operations following the event.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-26. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand emphasizes direct relationships, specific current farm names for their rotating seasonal offerings are not consistently published on their website.

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