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Flagstaff, Arizona, Arizona · Specialty Coffee Brand Deep Dive

Matador Coffee Roasting Company

Editorial sacred-geometry artwork for Matador Coffee Roasting Company; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Limited public info
TagsMatador Coffee Roasting CompanyArizona coffee roastersIndependentRoasts in-house
Visit Matador Coffee Roasting Company's site

Matador Coffee Roasting Company is a Flagstaff-based roaster that combines a retail coffee shop experience with wholesale distribution and equipment maintenance services. Founded by a father-son team with deep roots in the coffee industry, the company focuses on roasting high-quality beans in small batches. They are a community-focused business that also provides technical support and repair for espresso machines and brewing equipment.

Ownership
Matador Coffee Roasting Company is an independent, family-owned business founded by the father-son team Jack and Mario Martusciello.
Founded
2005
Roasting
Reported to roast in-house.
What it's known for
The brand is known for its small-batch, high-altitude coffee roasting and its role as a local fixture in Flagstaff, Arizona, offering both retail coffee and professional espresso machine repair services.
Farm-level sourcing
The brand states it sources premium coffee beans from around the world but does not provide specific details regarding farm names, producers, or washing stations on its public website. Their offerings include a variety of single-origin coffees and blends.
Documented coffee offerings

Coffees researched from Matador Coffee Roasting Company

These are examples recorded during editorial research. They are not a live product feed. The coffee, lot, price, and availability may have changed. We have not necessarily brewed these coffees ourselves.

Grand Canyon Blend

High altitude shade grown (region/country not specified)

This blend is smooth and rich with balanced acidity and a full body.

Original roaster or listing source

Matador 20th Anniversary Blend

Pacific Rim and Central America

This wonderful coffee is laced with sweet hints of vanilla and floral notes ending in a smooth nutty finish.

Original roaster or listing source

External customer, cafe, marketplace, and class ratings are not comparable measures of the quality of an individual coffee. We do not convert them into original tasting scores or brand-wide star ratings. Our independent reviews are published separately after a coffee has actually been brewed and evaluated.

Verify original product sources

Retailer information: Matador Coffee Roasting Company

Documented physical retailers
Matador Coffee Roasting Company (Milton Rd)
Historical source note (not live inventory): Flagstaff flagship location selling bags of coffee beans for home brewing.
Physical
Matador Coffee Roasting Company (US-89)
Historical source note (not live inventory): Flagstaff east side location offering retail bags of coffee.
Physical
Matador at Scholar’s Corner
Historical source note (not live inventory): Located in the Cline Library at Northern Arizona University, serving local coffee.
Physical
Matador at Bean & Beaker
Historical source note (not live inventory): Located in the Science Lab Facility at Northern Arizona University.
Physical
Matador Coffee (University Union)
Historical source note (not live inventory): Located inside the University Union near the information desk at Northern Arizona University.
Physical
Documented online sources
Matador Coffee Roasting Company's online shop
Historical source note (not live inventory): The brand's official website offers a full range of coffee beans and merchandise with shipping across the U.S.
Website

I was able to verify the brand's two primary physical locations in Flagstaff, their new partnership with Northern Arizona University for three campus locations, and their direct-to-consumer online store; no other third-party retail distribution was confirmed.

These references come from public store locators, retailer listings and brand materials. Last checked Nov 15, 2026. They are research links, not proof of current stock or a buying recommendation. Verify availability, price and location directly with the source.
In the news

Recent news and media coverage about Matador Coffee Roasting Company, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-17. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. I could not verify the specific countries of origin or farm-level sourcing details as the brand's website does not publish a list of its current coffee-growing partners or specific sourcing transparency reports.

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