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Romulus, Michigan, Michigan · Specialty Coffee Brand Deep Dive

Matari Coffee Co.

Editorial sacred-geometry artwork for Matari Coffee Co.; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Origin / region level
TagsMatari Coffee Co.Michigan coffee roastersYemenIndependentOrigin / region levelRoasts in-house
Visit Matari Coffee Co.'s site

Matari Coffee Co. is a rapidly expanding franchise chain that brings traditional Yemeni coffee culture to the United States. They focus on sourcing high-quality, organic Yemeni beans and providing an elevated, culturally immersive café experience. The company is headquartered in Michigan and has established locations across multiple states.

Ownership
Matari Coffee Co. is an independent, family-founded business led by CEO Sadeq Almatari, which currently operates as a franchise-based chain.
Founded
2021
Roasting
Reported to roast in-house.
What it's known for
The brand is known for specializing in authentic Yemeni coffee, sourcing beans directly from the Bani Matar region, and maintaining a traditional Yemeni coffeehouse atmosphere.
Sourcing countries
Yemen
Farm-level sourcing
The brand emphasizes direct-trade sourcing from the Bani Matar region in Yemen to support local farming families. While they highlight the region and the heritage of the farmers, they do not typically publish specific farm or producer names for their retail coffee offerings.
In the news

Recent news and media coverage about Matari Coffee Co., as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2025-05-30 · Peoria Journal Star
'Upscale' Yemeni coffee shop to open Peoria storefront

Matari Coffee Co., founded in Michigan in 2022, announced the opening of a franchised location in Peoria, Illinois. The brand focuses on upscale Yemeni coffee and has been actively expanding its presence through a franchise model.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-25. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand emphasizes its direct-trade model and Yemeni origins, specific individual farm names or washing stations are not publicly disclosed on their website or marketing materials.

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