US Brand Directory
San Antonio, Texas · Specialty Coffee Brand Deep Dive
Merit Coffee
Ownership unverifiedRoasts its own coffeeSourcing: Farm level
Visit Merit Coffee's site Merit Coffee is a Texas-based specialty coffee roaster and retailer that operates a growing network of cafes across San Antonio, Austin, and Dallas. The company emphasizes a vertically integrated approach, managing the sourcing, roasting, and brewing processes to ensure high-quality standards. Their mission centers on creating welcoming community spaces while maintaining direct relationships with coffee farmers globally.
Ownership
Merit Coffee is an independent, family-owned and operated business founded by Robby and Neesha Grubbs.
Founded
2009
Roasting
Roasts its own coffee.
What it's known for
Merit is known for its community-focused cafe culture and its commitment to direct-trade sourcing and in-house roasting to achieve flavor clarity.
Sourcing countries
Guatemala · Kenya · Ethiopia
Farm-level sourcing
The brand sources coffee directly from farmers in Central/South America and Africa. They identify specific farms or washing stations for their single-origin offerings, such as Ojo De Agua and Kiamugumo AB, while maintaining direct relationships with producers.
Notable coffees
- — Ojo De Agua (Guatemala)
- — Kiamugumo AB (Kenya)
- — Abdo Abamecha (Ethiopia)
Sources used in this deep dive
- https://meritcoffee.com
- https://meritcoffee.com/pages/our-story-1
- https://www.prnewswire.com/news-releases/merit-coffee-announces-expansion-into-houston-with-three-new-cafe-locations-302798528.html
- https://www.bizjournals.com/sanantonio/c/2025-business-of-the-year-awards/41435/merit-coffee-company.html
- https://www.dmagazine.com/food-drink/2019/03/first-look-merit-coffee-co
Research disclosure — this profile was compiled from public online sources on 2026-10-01. It is not a review: we have not tasted this brand's coffee. Ownership, roasting and sourcing claims belong to the brand and its published materials. While the brand lists specific farm names for its current single-origin offerings, it does not explicitly publish a comprehensive list of every individual farmer or producer partner across all their seasonal blends.