MUD\WTR made its first appearance at the Natural Products Expo West in March 2025, featuring two booths and an experiential cold plunge activation. The event highlighted the brand's ongoing transition from a direct-to-consumer model to a broader retail presence.
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Santa Monica, California, Georgia · Specialty Coffee Brand Deep Dive
MUD/WTR
IndependentRoasting arrangement unverifiedSourcing: Limited public info
Visit MUD/WTR's site MUD\WTR is a wellness brand that produces functional beverage blends designed as alternatives to traditional coffee. Their products combine organic mushrooms, cacao, masala chai, and various spices to support energy, focus, and immune health. The company emphasizes a ritual-based approach to morning routines, offering low-caffeine options that aim to provide mental clarity without the jitters associated with high-caffeine coffee.
Ownership
MUD\WTR is an independent, venture-backed company founded by Shane Heath.
Founded
2018
Roasting
Roasting arrangement not independently verified.
What it's known for
The brand is known for its wellness-focused coffee alternatives, specifically its signature mushroom-based blends that incorporate ingredients like lion's mane, cordyceps, reishi, and chaga to provide energy and focus with lower caffeine content than traditional coffee.
Farm-level sourcing
The brand does not disclose specific farms or producers for its ingredients. It states that its mushrooms are grown in the United States, while other ingredients like cacao, spices, and tea are sourced globally.
In the news
Recent news and media coverage about MUD/WTR, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.
2025-02-17 · BevNET
MUD\WTR Makes Its Debut at Expo West 2025 with Dual Booth Presence, Cold Plunge Experience, and Founder Shane Heath in Attendance Sources used in this deep dive
- https://mudwtr.com
- https://mudwtr.com/pages/about
- https://mudwtr.com/pages/mushroom-coffee-alternative-rise
- https://linkedin.com/company/mudwtr
- https://pitchbook.com/profiles/company/267645-34
- https://mudwtr.com/blogs/trends-with-benefits/mudwtr-ceo-shane-heath-founder-sto
- https://www.inc.com/profile/mudwtr
- https://www.linkedin.com/company/mudwtr
Research disclosure — this profile was compiled from public online sources on 2026-10-21. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. The user prompt identified the brand as being based in Athens, Georgia, but all official company sources and business profiles confirm the headquarters are located in Santa Monica, California.