US Brand Directory%22%20stroke%3D%22%23FFCD00%22%20stroke-width%3D%223%22%20opacity%3D%22.22%22%2F%3E%3Cline%20x1%3D%22500%22%20y1%3D%2295%22%20x2%3D%22500%22%20y2%3D%22245%22%20transform%3D%22rotate(22.692307692307693%20500%20515)%22%20stroke%3D%22%2334271F%22%20stroke-width%3D%223%22%20opacity%3D%22.22%22%2F%3E%3Cline%20x1%3D%22500%22%20y1%3D%2295%22%20x2%3D%22500%22%20y2%3D%22245%22%20transform%3D%22rotate(50.38461538461539%20500%20515)%22%20stroke%3D%22%23FFCD00%22%20stroke-width%3D%223%22%20opacity%3D%22.22%22%2F%3E%3Cline%20x1%3D%22500%22%20y1%3D%2295%22%20x2%3D%22500%22%20y2%3D%22245%22%20transform%3D%22rotate(78.07692307692308%20500%20515)%22%20stroke%3D%22%2334271F%22%20stroke-width%3D%223%22%20opacity%3D%22.22%22%2F%3E%3Cline%20x1%3D%22500%22%20y1%3D%2295%22%20x2%3D%22500%22%20y2%3D%22245%22%20transform%3D%22rotate(105.76923076923077%20500%20515)%22%20stroke%3D%22%23FFCD00%22%20stroke-width%3D%223%22%20opacity%3D%22.22%22%2F%3E%3Cline%20x1%3D%22500%22%20y1%3D%2295%22%20x2%3D%22500%22%20y2%3D%22245%22%20transform%3D%22rotate(133.46153846153845%20500%20515)%22%20stroke%3D%22%2334271F%22%20stroke-width%3D%223%22%20opacity%3D%22.22%22%2F%3E%3Cline%20x1%3D%22500%22%20y1%3D%2295%22%20x2%3D%22500%22%20y2%3D%22245%22%20transform%3D%22rotate(161.15384615384616%20500%20515)%22%20stroke%3D%22%23FFCD00%22%20stroke-width%3D%223%22%20opacity%3D%22.22%22%2F%3E%3Cline%20x1%3D%22500%22%20y1%3D%2295%22%20x2%3D%22500%22%20y2%3D%22245%22%20transform%3D%22rotate(188.84615384615387%20500%20515)%22%20stroke%3D%22%2334271F%22%20stroke-width%3D%223%22%20opacity%3D%22.22%22%2F%3E%3Cline%20x1%3D%22500%22%20y1%3D%2295%22%20x2%3D%22500%22%20y2%3D%22245%22%20transform%3D%22rotate(216.53846153846155%20500%20515)%22%20stroke%3D%22%23FFCD00%22%20stroke-width%3D%223%22%20opacity%3D%22.22%22%2F%3E%3Cline%20x1%3D%22500%22%20y1%3D%2295%22%20x2%3D%22500%22%20y2%3D%22245%22%20transform%3D%22rotate(244.23076923076923%20500%20515)%22%20stroke%3D%22%2334271F%22%20stroke-width%3D%223%22%20opacity%3D%22.22%22%2F%3E%3Cline%20x1%3D%22500%22%20y1%3D%2295%22%20x2%3D%22500%22%20y2%3D%22245%22%20transform%3D%22rotate(271.9230769230769%20500%20515)%22%20stroke%3D%22%23FFCD00%22%20stroke-width%3D%223%22%20opacity%3D%22.22%22%2F%3E%3Cline%20x1%3D%22500%22%20y1%3D%2295%22%20x2%3D%22500%22%20y2%3D%22245%22%20transform%3D%22rotate(299.61538461538464%20500%20515)%22%20stroke%3D%22%2334271F%22%20stroke-width%3D%223%22%20opacity%3D%22.22%22%2F%3E%3Cline%20x1%3D%22500%22%20y1%3D%2295%22%20x2%3D%22500%22%20y2%3D%22245%22%20transform%3D%22rotate(327.3076923076923%20500%20515)%22%20stroke%3D%22%23FFCD00%22%20stroke-width%3D%223%22%20opacity%3D%22.22%22%2F%3E%3Cellipse%20cx%3D%22500%22%20cy%3D%22285%22%20rx%3D%2258%22%20ry%3D%22125%22%20transform%3D%22rotate(-5%20500%20515)%22%20fill%3D%22none%22%20stroke%3D%22%23FFCD00%22%20stroke-width%3D%224%22%20opacity%3D%22.18%22%2F%3E%3Cellipse%20cx%3D%22500%22%20cy%3D%22285%22%20rx%3D%2258%22%20ry%3D%22125%22%20transform%3D%22rotate(40%20500%20515)%22%20fill%3D%22none%22%20stroke%3D%22%2334271F%22%20stroke-width%3D%224%22%20opacity%3D%22.18%22%2F%3E%3Cellipse%20cx%3D%22500%22%20cy%3D%22285%22%20rx%3D%2258%22%20ry%3D%22125%22%20transform%3D%22rotate(85%20500%20515)%22%20fill%3D%22none%22%20stroke%3D%22%23FFCD00%22%20stroke-width%3D%224%22%20opacity%3D%22.18%22%2F%3E%3Cellipse%20cx%3D%22500%22%20cy%3D%22285%22%20rx%3D%2258%22%20ry%3D%22125%22%20transform%3D%22rotate(130%20500%20515)%22%20fill%3D%22none%22%20stroke%3D%22%2334271F%22%20stroke-width%3D%224%22%20opacity%3D%22.18%22%2F%3E%3Cellipse%20cx%3D%22500%22%20cy%3D%22285%22%20rx%3D%2258%22%20ry%3D%22125%22%20transform%3D%22rotate(175%20500%20515)%22%20fill%3D%22none%22%20stroke%3D%22%23FFCD00%22%20stroke-width%3D%224%22%20opacity%3D%22.18%22%2F%3E%3Cellipse%20cx%3D%22500%22%20cy%3D%22285%22%20rx%3D%2258%22%20ry%3D%22125%22%20transform%3D%22rotate(220%20500%20515)%22%20fill%3D%22none%22%20stroke%3D%22%2334271F%22%20stroke-width%3D%224%22%20opacity%3D%22.18%22%2F%3E%3Cellipse%20cx%3D%22500%22%20cy%3D%22285%22%20rx%3D%2258%22%20ry%3D%22125%22%20transform%3D%22rotate(265%20500%20515)%22%20fill%3D%22none%22%20stroke%3D%22%23FFCD00%22%20stroke-width%3D%224%22%20opacity%3D%22.18%22%2F%3E%3Cellipse%20cx%3D%22500%22%20cy%3D%22285%22%20rx%3D%2258%22%20ry%3D%22125%22%20transform%3D%22rotate(310%20500%20515)%22%20fill%3D%22none%22%20stroke%3D%22%2334271F%22%20stroke-width%3D%224%22%20opacity%3D%22.18%22%2F%3E%3Ccircle%20cx%3D%22500%22%20cy%3D%22515%22%20r%3D%22170%22%20fill%3D%22none%22%20stroke%3D%22%2334271F%22%20stroke-width%3D%225%22%20opacity%3D%220.24%22%2F%3E%3Ccircle%20cx%3D%22500%22%20cy%3D%22515%22%20r%3D%22228%22%20fill%3D%22none%22%20stroke%3D%22%23FFCD00%22%20stroke-width%3D%223%22%20opacity%3D%220.21%22%2F%3E%3Ccircle%20cx%3D%22500%22%20cy%3D%22515%22%20r%3D%22286%22%20fill%3D%22none%22%20stroke%3D%22%2334271F%22%20stroke-width%3D%223%22%20opacity%3D%220.18%22%2F%3E%3Ccircle%20cx%3D%22500%22%20cy%3D%22515%22%20r%3D%22344%22%20fill%3D%22none%22%20stroke%3D%22%23FFCD00%22%20stroke-width%3D%223%22%20opacity%3D%220.16%22%2F%3E%3C%2Fg%3E%0A%20%20%20%20%3Cg%20opacity%3D%22.95%22%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M500%20380%20L620%20450%20L620%20590%20L500%20660%20L380%20590%20L380%20450%20Z%22%20fill%3D%22none%22%20stroke%3D%22%2334271F%22%20stroke-width%3D%2220%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Ccircle%20cx%3D%22500%22%20cy%3D%22520%22%20r%3D%2270%22%20fill%3D%22none%22%20stroke%3D%22%23FFCD00%22%20stroke-width%3D%2214%22%2F%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M455%20535%20Q500%20470%20545%20535%20Q500%20610%20455%20535%20Z%22%20fill%3D%22none%22%20stroke%3D%22%2334271F%22%20stroke-width%3D%2212%22%2F%3E%0A%20%20%20%20%20%20%3C%2Fg%3E%0A%20%20%20%20%3Ccircle%20cx%3D%22500%22%20cy%3D%22515%22%20r%3D%22250%22%20fill%3D%22none%22%20stroke%3D%22%2334271F%22%20stroke-width%3D%222%22%20opacity%3D%22.12%22%2F%3E%0A%20%20%20%20%3Ctext%20x%3D%22500%22%20y%3D%22160%22%20text-anchor%3D%22middle%22%20font-family%3D%22Arial%2CHelvetica%2Csans-serif%22%20font-size%3D%2222%22%20font-weight%3D%22800%22%20letter-spacing%3D%225%22%20fill%3D%22%2334271F%22%3EBRAND%3C%2Ftext%3E%0A%20%20%20%20%3Cpath%20d%3D%22M390%20190%20H610%22%20stroke%3D%22%23FFCD00%22%20stroke-width%3D%226%22%20stroke-linecap%3D%22round%22%2F%3E%0A%20%20%20%20%3Ctext%20x%3D%22500%22%20y%3D%22760%22%20text-anchor%3D%22middle%22%20font-family%3D%22Arial%2CHelvetica%2Csans-serif%22%20font-size%3D%2234%22%20font-weight%3D%22800%22%20letter-spacing%3D%221.5%22%20fill%3D%22%2334271F%22%3ENLC%20Beverage%20Company%20Inc.%3C%2Ftext%3E%3Ctext%20x%3D%22500%22%20y%3D%22826%22%20text-anchor%3D%22middle%22%20font-family%3D%22Arial%2CHelvetica%2Csans-serif%22%20font-size%3D%2220%22%20font-weight%3D%22600%22%20letter-spacing%3D%222%22%20fill%3D%22%2334271F%22%20opacity%3D%22.58%22%3EMINNEAPOLIS%2C%20MINNESOTA%3C%2Ftext%3E%0A%20%20%20%20%3Ccircle%20cx%3D%2288%22%20cy%3D%2288%22%20r%3D%2212%22%20fill%3D%22%2334271F%22%2F%3E%3Ccircle%20cx%3D%22912%22%20cy%3D%22912%22%20r%3D%2212%22%20fill%3D%22%23FFCD00%22%2F%3E%0A%20%20%20%20%3Cpath%20d%3D%22M65%20912%20H180%20M820%2088%20H935%22%20stroke%3D%22%2334271F%22%20stroke-width%3D%224%22%20opacity%3D%22.18%22%2F%3E%0A%20%20%3C%2Fsvg%3E)
Minneapolis, Minnesota · Specialty Coffee Brand Deep Dive
NLC Beverage Company Inc.
IndependentRoasts its own coffeeSourcing: Limited public info
TagsNLC Beverage Company Inc.Minnesota coffee roastersColombiaGuatemalaKenyaSumatraIndependentRoasts in-house
Visit NLC Beverage Company Inc.'s site New Life Coffee is a Minnesota-based, veteran-owned company that roasts specialty Arabica coffee in small batches. They offer an extensive range of products including retail and bulk bagged coffee, single-serve pods, and portion packs for commercial use. Additionally, the company produces a proprietary coffee substitute known as Soyava.
Ownership
New Life Coffee is an independent, veteran-owned family company.
Roasting
Reported to roast in-house.
What it's known for
The brand is known for offering a wide variety of specialty-grade Arabica coffees, including flavored options, single-origins, and blends, alongside a unique coffee substitute product called Soyava.
Sourcing countries
Colombia · Guatemala · Kenya · Sumatra
Farm-level sourcing
The brand sources specialty-grade Arabica coffee from various countries but does not provide specific farm, farmer, or washing station details for its offerings. Their product line includes both single-origin coffees and various blends.
Notable coffees
- — Colombia Single-Origin
- — Guatemala Single-Origin
- — Kenya
- — Sumatra Single-Origin
Sources used in this deep dive
- https://newlifecoffee.com/
- https://newlifecoffee.com/pages/about-us
- https://newlifecoffee.com/pages/our-coffee-flavors
- https://newlifecoffee.com/collections/coffee-products
- https://newlifecoffee.com/products/bulk-bagged-coffee-5-pound
- https://nlliquorcorp.com/about-newfoundland-labrador-liquor-corporation/behind-t
- https://www.nlc.health/investors
- https://www.privateequityinternational.com/institution-profiles/nlc.html
- https://www.faire.com/brand/b_daqd1umgln
Research disclosure — this profile was compiled from public online sources on 2026-10-25. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. I could not verify the specific founding year of the company on their website or through public records.