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Burwell, Nebraska, Nebraska · Specialty Coffee Brand Deep Dive

Normal Roasting Company

Editorial sacred-geometry artwork for Normal Roasting Company; not a documentary photograph
IndependentRoasts its own coffeeSourcing: Limited public info
TagsNormal Roasting CompanyNebraska coffee roastersEthiopiaBrazilGuatemalaColombiaIndependentRoasts in-house
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Normal Roasting Company is a specialty coffee roastery based in the Sandhills of Nebraska that emphasizes community connection and hospitality. They provide small-batch roasted coffee to individuals and wholesale partners across the state and beyond. The business operates with a focus on making specialty coffee accessible and meaningful in rural settings.

Ownership
The company is independent and family-owned, founded and operated by Josh and Sara Holmquist.
Founded
2017
Roasting
Reported to roast in-house.
What it's known for
Normal Roasting Company is known for bringing specialty coffee culture to rural Nebraska, focusing on community engagement, wholesale distribution, and a hospitality-first approach to coffee.
Sourcing countries
Ethiopia · Brazil · Guatemala · Colombia
Farm-level sourcing
The brand sources coffee from various global origins, including Ethiopia, Brazil, Guatemala, and Colombia. While they highlight specific regions for their blends, they do not consistently publish specific farm or producer names for their current offerings.
Notable coffees
  • — Loup River Blend
In the news

Recent news and media coverage about Normal Roasting Company, as documented by outside outlets. We link to the original reporting and do not rewrite or endorse it.

2024-10-17 · Rural Radio Network
Beyond Burwell: Local coffee company transitions focus to expand its reach

Normal Roasting Company, a specialty roaster based in Burwell, Nebraska, has shifted its business model to focus on expanding its reach beyond its local community. The company, owned by Josh and Sara Holmquist, continues to prioritize its roasting operations as it evolves its presence within the Nebraska coffee ecosystem.

Sources used in this deep dive
Research disclosure — this profile was compiled from public online sources on 2026-10-26. This company overview is not a tasting review. Original tasting reviews are labeled separately when they exist. Ownership, roasting and sourcing details are attributed to documented sources. While the brand mentions sourcing from various countries, I could not verify specific farm-level details or current single-origin offerings beyond their flagship blend.

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