US Brand Directory
Oklahoma City, Oklahoma · Specialty Coffee Brand Deep Dive
Not Your Average Joe
Ownership unverifiedRoasts its own coffeeSourcing: Limited public info
Visit Not Your Average Joe's site Not Your Average Joe is an Oklahoma-based non-profit coffee roaster and cafe chain dedicated to fostering an inclusive work environment for people of all abilities. By providing job opportunities to individuals with intellectual and developmental disabilities, the organization transforms the daily coffee experience into a platform for social impact. Following a 2025 merger with Stella Nova, the brand significantly expanded its footprint across the Oklahoma City metro area.
Ownership
Not Your Average Joe is an independent, non-profit organization founded by Tim Herbel. In 2025, the brand acquired all four Oklahoma City metro locations of Stella Nova, which were donated to the non-profit by the Stella Nova ownership group.
Founded
2019
Roasting
Roasts its own coffee.
What it's known for
The brand is widely recognized for its mission-driven model of employing individuals with intellectual and developmental disabilities in a specialty coffee environment. It is celebrated for combining high-quality, locally roasted coffee with inclusive workforce development.
Farm-level sourcing
The brand emphasizes sourcing high-quality beans and roasting them in-house, but does not publicly disclose specific farm or producer names on its website. Their sourcing approach focuses on supporting their mission of inclusivity rather than highlighting specific single-origin traceability.
Sources used in this deep dive
- https://nyaj.coffee
- https://www.405magazine.com/not-your-average-joe-stella-nova
- https://freepressokc.com/press-release-not-your-average-joe-expands-community-commitment-with-location-donations-from-stella-nova
- https://www.oklahoman.com/story/news/2025/03/27/not-your-average-joe-coffee-oklahoma-expanding-hiring-stella-nova/80187315007
- https://www.facebook.com/NYAJMidtown
- https://www.nyaj.coffee/
- https://platform.tracxn.com/a/d/company/5f751a98e0259817ac65d30a/not%20your%20average%20joe
- https://kfor.com/news/local/oklahoma-coffee-shop-employing-those-with-special-needs-hit-by-federal-cuts
- http://nyaj.coffee/about
Research disclosure — this profile was compiled from public online sources on 2026-09-30. It is not a review: we have not tasted this brand's coffee. Ownership, roasting and sourcing claims belong to the brand and its published materials. I could not verify specific coffee origins, farm partnerships, or formal philanthropic donation programs, as the brand's public-facing materials focus primarily on their employment mission and operational updates.